Rafael Santos

Commercial Representative

About

I work on the business side of tech creators, focusing on how to build meaningful and long-term partnerships between brands and highly engaged developer audiences.Over the last 30 days, the creators I represent have generated more than 3.3M views on YouTube and 4M on Instagram, reaching developers across Brazil — mostly between 25 and 34 years old, concentrated in key tech hubs. But what matters most is not just reach.It’s how this audience consumes content.A significant share of attention still happens in long-form videos, with consistent watch time — which signals a different type of engagement compared to most digital channels.My work is built around this:• Structuring partnerships that fit naturally into content• Positioning creators beyond one-off sponsorships• Building long-term relationships between brands and creators• Managing the commercial side with consistency and clarityI work with a small, curated group of creators — which allows me to go deep into positioning, audience understanding and partnership quality.Currently representing:• Mano Deyvin — @manodeyvin• Fernanda Kipper — @kipperdev• Augusto Galego — @gutogalego

Country

Brazil

City

São Paulo

Industry

Computer Software

Skill

Sales, Pricing Strategy, Influencer Marketing, Deal Closure, Growth Strategies, Product Management, Business Innovation, Financial Analysis, Sales Processes, Entrepreneurship, Business Strategy, New Business Development

Experience

Commercial Representative

Creators Hub

2026-3 - Present · 7 mos

Brazil

Representing tech creators in brand partnerships, sponsorships and commercial negotiations.

New Business Consultant

Vivo (Telefônica Brasil)

2025-3 - 2026-3 · 1 yr 1 mo

São Paulo, Brasil

Development Smart Home new business for the B2C market, including research, business plan, execution of experiments and design of associated services and products.

Innovation Manager

Algar Venture Builder

2023-3 - 2025-3 · 2 yrs 1 mo

São Paulo, São Paulo, Brasil

For two years, I led the management of the startup portfolio at Algar Telecom Venture Builder. I ran nine selection cycles, building a portfolio of 12 startups with a combined valuation of $40 million and LTM revenue of $7 million. In addition to deal flow, I oversaw contract management, new business initiatives, growth strategies, and M&A recommendations. Every six months, I led strategic reviews of the investment thesis alongside the company’s executive leadership.

Innovation Consultant

SulAmérica

2022-9 - 2023-2 · 6 mos

São Paulo, São Paulo, Brasil

I led new business initiatives, from ideation and business case development to experimentation, MVP validation, and transition to the operational teams. Throughout this process, I maintained strong stakeholder relationships to ensure alignment and engagement. Additionally, I facilitated the monthly Innovation Executive Forum, using a stage-gate methodology to evaluate and approve pipeline business initiatives.

Innovation Senior Analyst

SulAmérica

2021-12 - 2022-8 · 9 mos

São Paulo, São Paulo, Brasil

Innovation Analyst

SulAmérica

2020-7 - 2021-11 · 1 yr 5 mos

São Paulo, São Paulo, Brasil

Co-Founder & CPO

Nextale

2017-8 - 2022-7 · 5 yrs

São Paulo, São Paulo, Brasil

I led the business development and growth of four reading apps at Nextale, with a highlight on Folclore Fantástico, which reached 10,000 downloads and maintains 3,300 reviews with a 4.7-star rating on the Play Store. In addition to Folclore Fantástico, the Nextale app was licensed by The New York Public Library and received positive reviews from Oxford University Press, the world’s oldest publishing house. Over this five-year journey, we sold 23,000 licenses, participated in five acceleration programs, and raised capital with through grants, investors, and a family office.