Rafael Antonangelo Molina

- Responsible for the company's vision, strategy, and product design, consistent with customer demands and strategic planning. This is achieved through the application of customer-centric methodologies to capture emerging value propositions that should be reflected in the company's portfolio. Team coordination, prioritization, and roadmap management, as well as serving internal customers (other areas), are other relevant attributes of this position. - Also leads the creation and review of the company's strategic plan. Leads market intelligence activities, aligning trends and demands with the portfolio. Responsible for cascading strategic planning to individual goals, through operational and people plans, and the application of the Balanced Scorecard. In this context, disseminates Artificial Intelligence tools internally to catalyze opportunities for operational efficiency. Also leads the definition of the long-term vision, including purpose and business strategy, and unifying the discussion on product strategy with the company's long-term planning. - Acts as a champion of the Pricing policy review initiative with the support of a direct team and constant interaction with different areas, C-Level and international controllers (Modaxo – Canada).

- Champion of the organization's strategic International Expansion initiative for new geographic regions (Mexico/LATAM). This position is responsible for both data collection and understanding of new markets, as well as acting as the company's institutional representative. He also managed the entire governance layer and coordinated resources, personnel, and reports at the company and group levels, including international controllers (Modaxo – Canada). Establishing the company and its value proposition in the new market is part of the functions performed. - The area under his leadership was part of a business department, focusing on growth and contribution margin, mobilizing other areas to achieve strategic goals. His activities required a holistic view of the business and flexibility to adapt to the dynamic nature of the market and the group, ensuring the company's economic sustainability.

Development of business models and new products, focusing on the use of the Big Data concept applied to Urban Mobility to the composition of Smart Cities in Latin America. Projection of data capture channels and their treatment in information to be offered to agents who demand them. Study of functionalities and usability to the user with technological interfaces and conduction of analysis, planning, development, testing and offer of applications for segments active in the urban space, from urban mobility systems.

Composition of business models, focusing on offering a value proposition to a specific customer segment, studying functionality and user usability with technological interfaces and conducting analysis, planning, development, testing and application offerings (including mobile ) for potential customers.

Specification of functionalities in software aimed at the use of bank treasuries, as well as tests, validations and approvals at the client.

Composition of a team that structured a new product for the company aimed at the need for financial institutions to have a technological platform for the distribution of their investment securities.

Participation in the group that founded the UFABC JR, working especially in the search, retention and dissemination of knowledge. During the period, he worked on the design of the Business Plan, on Communication with the Academic Community, on building ties with the Faculty and the UFABC Institution. Important period where you can experience, in practice, various concepts of planning, projects, teamwork and entrepreneurship.