Rafaella Alberts

Department lead for all Influencer, Celebrity, Talent and Creator partnerships; l oversee strategy, execution, and relationship management across talent-driven initiatives.

Global Affiliate Marketing Manager for Influencers, Sellers, Buyers, and Creators throughout all markets. Working cross functionally across Social Media, CRM, Partnerships and other various Marketing departments to launch and structure new Affiliate program.

Oversee Talent Partnerships from both long and short term deals with global Brand Ambassadors and Celebrity Talent cross functionally with PR Teams. Own monthly evergreen Influencer campaigns whilst reporting on results and GMV.

Own, strategize, and execute all Influencer Marketing campaigns per quarter, oversee CRM Marketing & Acquisitions via daily send outs, and implement Digital Brand Partnerships. Oversee influencer budget, tooling platforms, create and implement contracts, content briefings, measure and identify KPIs and report on ROI. Oversee CRM Marketing through weekly emails, A/B testing, and push notifications. Create consumer campaigns across marketing platforms. Coordinate digital partnerships from B2B, Corporate Gifting, Brand Partnerships, Social Media Partnerships, and Giveaways.

Responsible for managing, strategizing, and implementing Influencer and Brand Partnerships, Local Activations, and Retail Marketing for the US. Worked closely with external PR team on behalf of outreach, media pitching, mailers, events, and key PR related reporting. Oversee all Brand Communications for the US, retail store promotions and collateral, visual merchandising for all stores, and GWP’s. Maintain Social Media account, reach out to creators to obtain UGC and inquire on collaborations. Create consumer campaigns via platforms such as Octoly, Zyper, Olapic, and Influenster. Implement Retail Partnerships to keep up with immersive, in-store IRL initiates.

Responsible for managing all Wholesale accounts such as Macys, Ulta, Sephora, Amazon, Lord & Taylor, alongside all Independent Salons & Spas. Visited Wholesale Shops once per week to maintain merchandise and visual displays. Provided collateral for over 150 shops. Reported on sales, sell in and sell through, stock levels, coordinated shipping, managed relationships, and all marketing per account. Kept Ecom portals per partner up to date through providing proper digital marketing materials, key imagery, product copy and descriptions, and so forth.

Assisted in PR events, store openings, in-store and external events, etc. Worked in a customer-facing environment to provide top-tier service.