Rafaela Oliveira Rodrigues

• Define a marketing plan based on the overall company marketing strategy. • Coordinate the planning and execution of the marketing plan for product launch. • Support the Latin America marketing plan • Create online and offline media plan for LATAM • Coordinate and update the LATAM website and intranet • Manage SEO - Search Engine Optimization and marketing touchpoints. • Develop and implement strategies for social media in Latin America. • Increase customer generation and acquisition from database and using inbound marketing tactics to turn interested, qualified leads into successful customers. • Increase customer retention, adding more value to existing and new customers through channels like email, social media, and content. • Coordinate the Marketing team in Brazil • Budget management and annual marketing planning.

• Support the Latin America marketing plan • Implement the online and offline media plan for LATAM • Develop publications for LATAM social networks • Develop content to optimize SEO for LATAM • Keep the LATAM website updated.

• Plan offline events to deepen relationships with customers and attract local prospects. • Conduct competitive research on other products and companies, market research, and customer surveys. • Develop press release for online and offline media. • Updating and developing content for the website. • Support to the commercial team: presentations, catalogs, strategic actions, promotional materials. ▪ Internal communication in partnership with HR.

• Creation of the marketing department, in order to position the brand in the market. • Develop and coordinate administrative activities in the Marketing area, executing processes and routines, aiming to meet the needs of promotion and dissemination of products, services or company image. • Plan and develop commercial campaigns, aiming to consolidate the brand in the market. • Responsible for sending promotional material to customers, representatives and partners of the company, carrying out their control, in order to identify replacement and manufacturing needs. • Coordinate courses and training, including agenda, promotional material, assistance to employees and speakers. • Coordinate the organization and holding of symposia, events and fairs, analyzing the importance of attending them, in order to be present, prospect opportunities and interact with colleagues in the area and / or competitors. • Negotiate merchandising at fairs. • Development of direct marketing campaigns. • Prepare a briefing on content to be published through online and offline media. • Research and evaluate suppliers, aiming at the quality and fair price of the work. • Obtain quotes from sub-suppliers, developing the negotiations, analyzing the proposal of material qualities, with products and services related to the marketing area. • Contacting printed and digital media, conducting negotiations and prospecting for better conditions, aiming to publicize the company's products and services. • Update and maintain the website and monitor social media. • Coordinate the forecast and expenses of the area, controlling the amounts spent, in order to guarantee the fulfillment of the forecasts. • Act and control customer mailing in the marketing database, maintaining the registration, in order to keep updated for possible queries when necessary.

• Responsible for planning and monitoring the execution of advertising campaigns, in conjunction with the advertising agency and other suppliers, defining the communication vehicles and the target audience, following briefing and schedule, in order to obtain feedback and projection Desired product and company image. • Experience in the preparation of market research, monitoring of trends and definition of marketing strategies, indicating methods and means of communication to be used in each stage of the campaigns carried out, identifying the best ways to publicize products. • Performance in monitoring the public's receptivity in relation to advertising campaigns and analyzing the results obtained, making the necessary changes and implementing improvements to expand the business and achieve the established goals. • Experience in developing the market scenario, with a general level of demand and price and sales volume, involving the preparation of strategic cost analyzes, financial / economic simulations, feasibility studies, budgets and investment projects and new business. • Support in the dissemination and execution of the events of the 23 sections, aiming to reach a larger number of target audiences, and to promote the ABRH-Nacional brand. • Responsible for creating institutional and advertising, graphic and digital pieces, including stationery and all internal and external communications, preparing the communication of company events, aiming at brand recognition, through a good visual identity and quality corporate communication and the influence of the media, advertising and design. • Accomplishment of the planning and creation of the entity's portal, through the Joomla platform, adopting usability and legibility methodology, seeking to encourage the availability of information in a quick and practical.

• Creation of advertising campaigns. • Graphic arts in general. • Digital layut. • Magazine layout. • Closing file.

• Creation and finalization of advertising material (folders, posters, pamphlets and advertisements). • Development of digital material (email marketing and electronic banner). • Art and updating of the company's website. • Creation of visual and corporate identity. • Layout of internal newspapers and booklets.