Rafael Amieva Guerra

After the merge of Outbrain and Teads I accepted the challenge of leading the new resulting company - named Teads - as the Spain Managing Director.

I initiated my journey at Outbrain as the Spain General Manager in charge of both the supply – partnerships with Publishers - and demand - serving clients needs maximizing the return on their investments. Since then, the role has evolved and now I’m mostly focused on the demand side of the business, providing solutions to Brands and Agencies to achieve their KPIs, whilst maintaining our Publishers network. My main achievements since I joined Outbrain are: • Grow the business 101% in a market that has grown below 20% in the same period. All this with minimal Team growth, significantly improving the profitability of the Spanish Market. • Open the Portuguese market through the partnership with SAPO becoming the #1 player in a record time. • Manage several times to be the #1 market in the employees’ Engagement Survey with scores well ahead of other markets and the industry average.

In 2017 started entrepreneurial activities by founding a company based on franchising business activities focused on two areas, aesthetic medical / beauty centres and home delivery laundry services. Management of all aspects of the business including operations, personnel, funding investments, etc. Starting in August 2018, company operations quickly grew up achieving at close of 2019 billings exceeding €1,7M and a staff of 30 employees.

CooKeyPath was a start-up that developed an attribution models’ platform for the advertising business. Main responsibilities were the development of the commercial strategy, communication plan and definition of the roadmap of the platform development.

Brave Bison is a multinational company with presence in 13 countries with the main focus in the Influencer Marketing as well as in the Branded Content arena. Main areas of responsibility from the business point of view were, setting up the go to market and business new strategy, grow the revenue as well as the number of influencers managed by the company. In the personnel area I had to deal with a very demotivated team due to internal disconnections. After just 4 months in the company the new strategies were in place, managing to grow the revenue by 22%, focusing mainly on the Media and Creative Agencies. Another success was in relation to doubling the number of influencers represented in a very competitive market.

Joined the start-up Noddus Technologies as the Managing Director with the main goal of designing the commercial product and go-to market strategies. Noddus created a very innovative technology around the native Branded Content. This technology enables to put in contact video creators with advertisers and their media agencies, and publishers, in a single marketplace. The platform eases the whole value chain from the creative idea process to the publication of the content created in a single and easy to use platform. Successfully accomplished my goals by managing to introduce the product within the market with more than 90 agencies, advertisers and online publishers.

Joined Yahoo in 2006 as Finance Director to manage all financial aspects of the Spanish operations. In 2008, I moved into the business as Business Development & Sales Agency Director. With a team of 12 people, I was in charge for the management of annual revenue negotiation with clients, establishing local commercial policies and pricing guidelines whilst managing local commercial strategy decisions for the market. Coordination of European projects and improvement opportunities from Headquarters. Management of weekly, quarterly and annual Sales forecasts by Business and Product Lines. Achievement of all quarterly Sales goals set whilst leading Sales Department In 2014 and with a team of 50 employees, I was appointed Managing Director for Spain achieving the highest EMEA results for the year whilst growing Spain business 16,8%. It was a challenging period as had to shrink the team in line with company central strategies however the excellent results achieved were the result of the one-team cultural change embedded.