Rafaela Morais

I work within PwC’s Talent Advisory practice, supporting strategic talent acquisition initiatives in close partnership with business leaders and HR Business Partners across multiple business units. My role involves coordinating end-to-end recruitment efforts in collaboration with external RPOs, ensuring alignment between business needs, workforce priorities, and hiring performance. I act as a key point of contact among stakeholders, monitoring delivery, identifying process gaps, and contributing to continuous improvement initiatives that enhance efficiency, predictability, and candidate experience. In addition to recruitment operations, I support broader talent-related initiatives, contributing insights to workforce planning, retention discussions, and leadership decision-making across the firm.

As a strategic partner to leadership, I drove initiatives across talent strategy, culture, and organizational development. My focus was to connect people strategy with business growth, advising leaders on structure, capability development, and engagement initiatives. In addition to my HRBP responsibilities, I led the design and execution of large-scale internal and external events, from strategic planning to full experience delivery, strengthening brand positioning, culture, and community. I combined strategic consulting with hands-on execution, creating agile HR solutions that sustained performance, collaboration, and continuous growth in a creative and high-paced environment.

I led end-to-end recruitment processes for diverse roles, from commercial and operational teams to leadership and technical positions in automation and digital marketing, building a structured, data-informed, and culture-aligned hiring approach in a startup environment. I developed attraction strategies, improved hiring efficiency, and strengthened the employer brand to support business scalability. In parallel, I designed and facilitated onboarding programs and learning experiences in both synchronous and asynchronous formats, ensuring smooth integration, capability building, and engagement across teams. I also conducted workshops to foster collaboration, alignment, and communication between teams and leadership. This experience consolidated my foundation in talent management and people development, combining analytical rigor with a human-centered approach to connect talent strategy with organizational performance.

I designed and implemented both synchronous and asynchronous learning programs, with a strong focus on onboarding and capability development across technology, payments, retail, and commercial teams. I developed inclusive learning journeys that promoted diversity and equity, leading initiatives to accelerate career growth for women in technology and underrepresented groups. I also created structured onboarding experiences for high-turnover business areas, ensuring readiness, engagement, and retention through data-informed learning strategies. Leveraging digital platforms such as Degreed and SABA Cloud, I improved learner engagement and optimized content delivery for hybrid teams. My role integrated learning design with change management, supporting leadership and HR partners in implementing programs that connected development outcomes to business performance.

I managed the planning and execution of diversity initiatives, with a strong focus on the inclusion of People with Disabilities (PWD). One of my key projects was leading the recruitment and inclusion of individuals with autism. This involved identifying business needs, mapping available job opportunities, working closely with managers to align on role requirements, and overseeing the entire recruitment, selection, and onboarding process. Additionally, I supported career development initiatives such as coaching and mentoring programs within the organization.

My primary responsibilities encompassed data analysis via banking systems and assisting in credit evaluation processes. I also oversaw message tracking, conducted reviews of restrictive lists, managed fee collection and oversaw payment administration. Further, I was accountable for crafting comprehensive reports.

In this role, I managed a diverse range of administrative functions, including product sales, order management, billing control and invoice issuance. I also monitored reports and processes while maintaining strong relationships with representatives, customers, and suppliers. Additionally, I represented the company at various markets and events, leading product marketing initiatives. http://expertcleansports.com.br

Elementary School and High School complete.