Rafaela Gonçalves Correia

In-house at The Walt Disney Company via Publicis

Develop and optimize full-funnel media plans across digital channels. Manage budget allocation and performance tracking to maximize ROI Collaborate with cross-functional teams (creative, data, and strategy) Analyze campaign performance and generate actionable insights Impact: Improved campaign efficiency and supported data-driven decision-making across accounts. Clients: ACUVUE, by Johnson & Johnson; and Bayer Agro.

Managed media planning and buying for major brands such as Heinz, PlayStation, and Faber-Castell. Executed digital campaigns across multiple platforms (Meta, Google, programmatic) Monitored KPIs and optimized campaigns based on performance data Supported strategic planning and client presentations Contributed to performance improvements and campaign scalability across key accounts. Clients: Heinz, Nomad, PlayStation, Iguatemi, Faber Castell, Takis, Gomes da Costa and Halls.

Supported media planning and execution for clients including Faber Castell, Iguatemi and Takis. Assisted in campaign setup, monitoring, and reporting Conducted performance analysis and generated insights Worked closely with senior team members on optimization strategies

Team IBM and Kyndryl | Eightbar Collective

Assisted in media operations for IBM and Kyndryl accounts. Supported campaign execution and reporting Managed internal processes and coordination with teams Helped ensure timely delivery of campaigns

Planning and creation of content for social media, endomarketing and branding. I’ve attended clients as Lupo, Torrent do Brasil, Camp Alimentos, Brasilux etc.