Rafael Tomás Alfaro

Strategic leader with over 18 years of professional experience in the car wash industry, long term vision with a broad experience in resource optimization and reorganization, and a strong focus on the development of high performing teams. Specialist in bringing value to mature and emerging markets through relevant innovation and strategic renovation. Extensive experience in international Sales and Marketing Management, Product Development and organic growth and acquisitions. Strong focus on Customer orientation, Technological innovation, Strategy development and execution and Quality of processes and results. An inspirational trendsetter, who has managed to preserve the essence of a family-owned business-currently in the third generation- while running a multinational Corporation consisting of 10 subsidiaries and 3 manufacturing and assembly plants across various continents.