Rafael Saragoça Schmidt

- Lead, develop, and retain a highly skilled team (internal and outsourced) passionate about exploring new data, tools, and methodologies, with the ability to clearly translate insights into actionable opportunities that enable marketing and sales teams; - Drive customer insights to enable value propositions, while analyzing customer databases to identify opportunities for cross-selling, upselling, and enhancing the customer experience. Lead internal discussions, inspiring marketing and sales teams to recognize opportunities and accelerate the development of action plans; - Generate customer insights through predictive dashboards (e.g., customer needs, journeys, purchasing behavior) and provide feedback to customer marketing teams to enable customer-level value propositions.

- Manage and develop people and teams (employees and third-party partners in Brazil), driving high performance, engagement, and delivery; - Serve as Brazil lead for the development and implementation of CRM tools (Salesforce), enabling the integration of distinct business units and scalable commercial operations; - Lead the definition and digitalization of sales processes through Salesforce.com, increasing commercial effectiveness, adoption, and execution excellence from strategic planning to field execution.

- Lead Salesforce (SFDC) initiatives, driving platform enhancements and scalable development opportunities across Brazil and Argentina; - Provide direct leadership and coordination to cross-country teams in Brazil and Argentina, aligning priorities and execution with regional CRM and sales processes; - Partner with cross-functional teams to deliver data-driven recommendations supporting critical business decisions; - Align local and global teams to ensure process continuity while minimizing impact on sales operations; - Lead regional process assessments with IT, external consultants, and business stakeholders, recommending a single-instance SFDC model for South America; - Influence Centers of Excellence (CoEs) and Sales Excellence (SE) teams to drive adoption of locally relevant processes and tools.

- Support Salesforce (SFDC) initiatives by contributing to platform enhancements and identifying improvement opportunities; - Collaborate with cross-functional teams on data analysis, delivering insights and recommendations to support business decisions; - Act as a liaison between local and global teams to ensure alignment with local processes and minimize impacts on sales operations;

- Support the development of commercial campaigns and pricing decisions through price-tracking analyses (premium vs. competitors) and import analysis (China value vs. Brazil pricing); - Contribute to the structuring of the Market Intelligence function, delivering analyses with direct and measurable business impact; - Support strategic decision-making through consumer behavior analyses, including key purchase drivers, product NPS, brand awareness, decision-making cycle, and farmer profitability; - Monitor market dashboards to identify product and behavioral trends, enabling forward-looking insights.

- Define promotion strategies for Crop Protection brands in partnership with brand managers; - Lead the development of a brand unification project for Monsanto technology brands at agricultural trade fairs, optimizing costs and improving message clarity for farmers; - Act as focal point for the development of smartphone applications focused on weed and pest management in corn, soybean, and cotton crops (RRPlus), aligning technical recommendations with technical managers and coordinating development with the advertising agency; - Support the design and delivery of training programs for field Demand Generation teams, strengthening technical capabilities in weed management and Integrated Pest Management (IPM); - Develop a return-on-investment (ROI) model per dollar invested in media channels, optimizing communication strategies and prioritizing channels that deliver measurable results.

- Active participation in the development of the marketing strategy for the Roundup product line; - Contribution to the creation of the communication campaign for the Roundup product line and the Roundup Ready Plus System, including concept development, asset rollout, media plan validation, and end-to-end campaign execution; - Planning of promotional initiatives in collaboration with internal stakeholders and communication agencies, including briefing meetings and budget assessment; - Management of the promotional budget, with responsibility for budget optimization and allocation across accounts; - Participation in brand awareness, campaign recall, and customer satisfaction research processes; - Coordination of field days, congresses, and distribution-related events aligned with the established strategy; - Coordination of the entire promotional materials flow, from creation through logistics and distribution.

- Support the management of pharmaceutical industry accounts, assisting in the coordination between client needs and internal creative teams; - Help translate business and brand requirements into clear briefs for creative and production teams; - Assist in the execution and follow-up of advertising campaigns, supporting timelines, deliverables, and internal workflows; - Contribute to client communications and internal status updates, ensuring alignment across teams; - Support campaign organization and documentation, gaining exposure to integrated advertising projects for key pharmaceutical products.

Programa Intensivo de Marketing, com ênfase no time de liderança de Customer Marketing