Rafael Martins
Creative Director @ You and Us Comunicação Integrada
About
I’m a Creative Director focused on narrative and production, with a strong background in leading teams and shaping ideas from concept to execution. Over the past few years, I grew inside a digital agency environment, from Art Director to Head of Creation, leading creative teams and driving projects where visual language, storytelling, and production thinking were central to the work. My role has always gone beyond campaigns or formats: I’m most comfortable building clear creative directions, guiding people, and making ideas tangible. My creative approach is deeply influenced by cinematic thinking. I care about rhythm, framing, mood, and visual consistency, and I naturally gravitate toward projects that demand narrative clarity and strong production logic. Even within advertising, my work has been rooted in audiovisual decision-making, how something is shot, edited, animated, or experienced. I’m a hands-on creative leader by nature. I enjoy executing when necessary, but my real strength lies in direction: helping ideas grow, solving problems creatively, and creating an environment where people can learn, evolve, and do their best work. Seeing teams and concepts mature over time is what motivates me. At this moment, I’m especially interested in environments connected to film, commercial production, animation, VFX, and games, spaces where storytelling, visual craft, and production discipline truly matter. While my background is strongly established in creative leadership, I’m open to roles that make sense within the context of the project and the team. I’m open to remote opportunities and fully open to relocation with visa sponsorship. Always open to conversations, collaborations, and meaningful projects.
Brazil
Campinas
Design
Direção criativa, Design de conceito criativo, Pós-produção de vídeo, Gestão de equipes, Gestão operacional, Adobe Photoshop, Adobe After Effects, Adobe Premiere Pro, Direção de arte, Edição de Vídeo, Design gráfico, Motion Design, Arte digital, Marketing
Experience

Creative Director
Campinas, São Paulo, Brasil
Led creative direction and visual storytelling across audiovisual and digital projects, with strong focus on production-driven solutions. Headed the creative team, guiding visual language, narrative consistency, and overall creative quality. Developed concepts from ideation to final delivery, aligning storytelling, aesthetics, and production constraints. Acted as the final creative decision-maker, ensuring clarity, cohesion, and strong visual outcomes. Collaborated closely with strategy, production, and leadership to turn ideas into tangible, execution-ready projects.

Senior Art Director
Campinas, São Paulo, Brasil
Directed visual concepts and art direction with a strong emphasis on audiovisual storytelling and production logic. Translated strategic ideas into clear visual systems and creative narratives. Worked closely with motion, video, and production teams to ensure consistency from concept to execution. Mentored designers and creatives, contributing to team growth and creative maturity.

Art Director
Campinas, São Paulo, Brasil
Developed visual concepts and art direction for digital and audiovisual projects, supporting broader creative strategies. Contributed to narrative development, visual exploration, and aesthetic decision-making. Executed design, visual systems, and early production-oriented concepts. Collaborated within multidisciplinary teams, gaining hands-on experience across the creative pipeline.

Art Director
Nutrimídia
Campinas, São Paulo, Brasil
Provided art direction for digital content in a remote production environment. Executed and directed design, video editing, and motion graphics as part of end-to-end deliveries. Maintained consistency and quality while working within proprietary platforms and constrained production systems.
Rafael Martins's Contact Information
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