Rafael Martins

Product & Marketing Manager @ Trip.com Group

Country

Brazil

City

São Paulo

Industry

Information Technology & Services

Skill

Análise de dados, Liderança de equipe, Marketing de produtos, Comunicação, Visão do cliente, Pesquisa de clientes, Marketing B2B, Estratégias de entrada no mercado, Posicionamento de mercado, Vendas, Desenvolvimento de novos negócios

Experience

Product & Marketing Manager

Trip.com Group

2025-7 - Present · 1 yr 3 mos

São Paulo, BR

Product Marketing Lead

Nuvemshop

2021-12 - 2024-10 · 2 yrs 11 mos

São Paulo, Brazil

Directed go-to-market and CRM strategies for payment, shipping, and marketing solutions in Brazil and Argentina. Led a team of 4, ensuring strategic alignment with product and marketing teams, resulting in scaled growth and achievement of launch objectives.

Product Marketing Lead

Yuca

2021-4 - 2021-12 · 9 mos

São Paulo, Brazil

Managed go-to-market strategies for both B2B and B2C real estate supply products.

Product Marketing Manager

Nubank

2020-3 - 2021-4 · 1 yr 2 mos

São Paulo, Brazil

Oversaw go-to-market strategies, growth initiatives, and CRM for the business account, achieving over 1 million customers in just 2 years by breaking growth barriers with innovative product offerings.

Business Development

Nubank

2018-4 - 2020-3 · 2 yrs

São Paulo

Developed and implemented new business initiatives, including NuPay and Nubank PJ. Handled strategic and financial analysis, partner relations, and implementation roadmaps.

Senior Associate Consultant

Bain & Company

2017-7 - 2018-4 · 10 mos

Brazil

Led operational efficiency optimization and go-to-market strategies across consumer goods, insurance, finance, and education sectors. Responsibilities included analytical groundwork, stakeholder alignment, and presentations to top management.