Rafael Gonzales

• Developed and executed successful omnichannel marketing campaigns across multiple platforms and disciplines to increase brand awareness and drive direct sales to our D2C Websites. • Managed and grew the company's digital presence through coordinated paid and organic initiatives, collaborating across various corporate teams and disciplines to drive revenue and grow market share.

• Managed the team of paid advertising personnel who planned and executed the paid programmatic spend for HyperX in the US. • Oversaw the Influencer Marketing team and the sponsorship of both major and micro influencers in the gaming space, primarily in the US. • Acted as advisor for the regional teams of similar disciplines while aligning HyperX Marketing into the wheel and spoke model of team organization.

• Brought in to align the media buying and planning top to bottom for HyperX. • Managed and organized the wide array of media inventory already at hand for the brand, including sponsored events and competitions, trade shows and influencers, to traditional programmatic media buying. • Collaborated with regional teams to align HyperX marketing from the top down.

• Led the development and implementation of the company's digital marketing strategy, including lead generation, email marketing, and paid advertising. • Analyzed and reported on the performance of digital marketing campaigns, using data-driven insights to optimize and improve campaign effectiveness. • Onboarded their Email and CRM platforms for multiple regions, catering personalized messaging to the global user base that was over 20 million players.

• Managed company digital advertising spend. Optimized to increase conversion rate over 200% and improving lead generation quality while decrease cost per acquisition. • Weekly, monthly and annual reporting of PPC/SEM/SEO progress. • Website redesign, management and SEO optimization – increased web traffic, page views and time spent on the website. • Email marketing campaign management. • Extensive experience within the garment decoration industry for both B2B and B2C.

- Content creation for clients including writing, editing, and posting of content to the web in various forms - Extensive customer service experience for high traffic websites with $2.2M in annual revenue and over 45,000 paying customers - Management of over 700 online membership accounts - Heading sales efforts of monthly and annual subscriptions - Sales of dynamic online media content - Marketing the memberships to a worldwide audience through brand packaging - Daily website administration - Various information technology assistance tasks for multiple accounts - Social Media Advisor assisting in marketing efforts - Lead and participated on merger and acquisition activities to transition new customers and processes - Management of social networking sites: Facebook, Twitter and blogs