Rafael Ghonakhchyan

- Headed the Creative Department at TotoGaming, leading a diverse team of copywriters, PR managers, influencer marketing specialists, event managers, and creative content creators. - Orchestrated a harmonious collaboration among team members to conceptualize and execute comprehensive creative strategies, ensuring a cohesive and impactful brand narrative. - Directed the development of persuasive copy, strategic PR campaigns, and influential influencer marketing initiatives, contributing to the company's strong market presence. - Spearheaded the planning and execution of events, seamlessly integrating creative elements to enhance brand visibility and forge meaningful connections with the audience. - Fostered an environment of innovation and excellence, empowering the team to deliver high-quality, on-brand content consistently. - Actively engaged with emerging trends and industry developments to infuse fresh perspectives into the creative approach, staying at the forefront of the dynamic iGaming landscape.

- Drove creative direction for TotoGaming, leading a talented team to conceptualize and execute innovative campaigns that elevated brand visibility. - Defined and maintained the brand's visual identity across various platforms, ensuring a cohesive and compelling presence in the competitive iGaming market. - Collaborated with marketing, design, and development teams to align creative strategies with business objectives, resulting in successful and impactful campaigns. - Orchestrated the development of multimedia content, including graphics, videos, and interactive elements, to enhance user experience and engagement. - Oversaw the creative process from ideation to implementation, maintaining high standards of quality and creativity throughout each project's lifecycle. - Stayed ahead of industry trends, integrating fresh and cutting-edge creative concepts to keep the brand at the forefront of the rapidly evolving iGaming landscape.

- Spearheaded the production of high-quality photo and video content for Digitain, amplifying brand identity and engaging audiences. - Executed creative concepts and collaborated with cross-functional teams to visually represent the excitement and innovation of the iGaming industry. - Managed end-to-end production processes, from ideation to post-production, ensuring seamless delivery of visually striking assets. - Utilized advanced knowledge of photography and videography techniques to capture compelling moments and showcase the unique aspects of iGaming. - Contributed to the growth of social media platforms by consistently delivering visually appealing content, increasing user engagement and brand awareness. - Stayed abreast of industry trends and emerging technologies to implement cutting-edge visual strategies in alignment with the fast-paced iGaming landscape.