Rafael de Araujo

Main Tasks: Management of distribution channels in Brazil; Market development and engagement with key accounts; Cultivation and maintenance of relationships with executive leaders in large healthcare systems and KOLs; Participation in launch and positioning campaigns for new products; Management of customer-facing interactions, including customer consultations, presentations, technical demonstrations, and contract negotiations; Local support for products, training, workshops, congresses, and real-world clinical cases; Analysis of market and customer trends.

Main Tasks: Responsible for developing the market strategy; Direct sales team management and distribution network support; Market development and key account management; Cultivate and maintain relationships with executive leaders in health systems and KOL’s; Marketing campaigns, launch and positioning of new products; Managing customer-facing interactions, including customer consultations, presentations, technical statements and contract negotiations; Local support for products, training, workshops, conferences and real cases in clinics; Observe and report market and customer trends. Main Projects & Achievements: ● Exponential growth through market penetration of endoscopy medical devices in São Paulo; ● Negotiation and standardization of products in the main paying sources in the capital and interior of São Paulo; ● Restructuring the sales team, focusing on excellence in customer service and best practices in the market.

Main Tasks: Managing existing customers and developing new customers in the assigned territory; Planning and development of the market in accordance with the goals and objectives of the division; Ongoing technical training and customer support cultivating a wide range of business relationships with hospital management, procurement and other departments involved; Participation in conferences and exhibitions for product promotion. Main Projects & Achievements: • Development of the pelvic health and urology market in the state of São Paulo; • Negotiation and standardization of products in the main paying sources in the assigned territory;

Main Tasks: Management of the sales team in the countryside of the state of São Paulo always aiming for sustainable growth; Development of the direct sales strategy for Cook and Erbe endoscopy lines; Cultivate and maintain relationships with executive leaders in health systems and KOL’s; Management of customer-facing interactions, including customer inquiries, presentations, technical demonstrations and contract negotiations. Main Projects & Achievements: • Restructuring territories by recruiting and training sales representatives; • Negotiation and standardization of products in the main paying sources in the assigned territory; • Solid results in the market development of new products in the state of São Paulo line Erbe and Cook with exponential growth in sales; • Conducting key initiatives to improve the culture and performance of sales teams, aiming at maximizing results and team well-being;

Main Tasks: Management of the direct sales team in the state of São Paulo and the distribution network in other states; Development of the sales strategy for Endo-Flex and G-Flex endoscopy lines; Local support for products, training, workshops, conferences and real cases in clinics; Development of indirect sales channels, identifying potential business partners, training and implementing the necessary activities until their operation. Managing customer-facing interactions, including customer inquires, presentations, technical statements and contract negotiations; Main Projects & Achievements: ●Structuring a network of direct sales channels in São Paulo and indirect channels in several Brazilian states maximizing the market share of devices for endoscopy, urology and disinfection; ●Restructuring territories by recruiting and training sales representatives; ●Positioning the company among the main brands in the endoscopy device market, ●Negotiation and standardization of products in Brazil’s main paying sources; ●Demonstration, training and standardization of products and equipment in customers in the state of São Paulo.

Responsible for the departments of T.I, Internal Sales, Logistics Purchasing and Warehouse. • Support for all teams and departments. • Implementation of office policies. • Administrative support for owners and directors, preparing reports and presentations. • Management of files and records. • Research and data compilation for reports and statistics. • Pre-authorization of medical equipment and devices. • Hiring and training of new employees. • Use knowledge of computing and communication capabilities, procedures and requirements to identify, analyze and solve all problems efficiently and effectively. • Supervision of hardware and software components used in the administrative and sales areas. I led large projects as implementation of ERP software.

Making price offers. Managing the stock; Technical support for sellers and distributors.

Executive MBA - Strategic and Economic Business Management