Radostina Zhekova

- Planned and managed UA efforts for multiple games independently; - Experience with 7 digit budgets; - Close collaboration with product and creatives department; - Game soft launching; - Experience with diverse marketing channels - Facebook, Google ads, Tiktok, Apple search ads, video networks such as Applovin, Unity, Ironsource, etc.

- Multichannel experience: Google Adwords, Facebook, Apple Search Ads, Rewarded video networks, incentivized traffic, etc. - Experience with managing 7 digits monthly budgets; - SQL beginner and enthusiast

Romeo is one of the leading dating app for gay and bi males, and trans people. - Involved in overall UA strategy; - Multichannel user acquisition expertise - ASO, paid search, affiliate networks, influencers' marketing, etc; - Advanced knowledge of major channels like UAC, Apple Search Ads, RTB, and at ease with exploring new ones;

AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. Responsibilities include, but are not limited to: - Strategy development for app user growth on different lifetime cycles of the app, budget control and campaigns optimization; - Client relationship management; - Portfolio execution of 15+ clients (mainly in gaming and e-commerce sectors) with a proven track of revenue and retention increase; - Creation of status reports, performance analysis and forecasts; - Monitor and analysis of the results across different traffic channels against key metrics; advise on market benchmarks and best practices; - Managing diverse mobile solutions for both user acquisition and re-engagement: affiliate marketing, RTB, retargeting, rewarding ads, influencers marketing, with clients in EMEIA region; -Analyzing campaign results and identifying actionable opportunities for volume scale up and performance improvement; - Campaigns setup & assistance on technical mobile attribution; - Attending industry events and meetups in order to stay up to date with latest industry trends and networking; Clients QBR meetings and organized clients events; - Supporting the AM team internally, helping with on-boarding of new comers, leading in-depth onboarding sessions for AM team; - Participant in the AppLift's International Talent Program which included working on strategic project and office exchange /worked 2 weeks at AppLift's office in Seoul, South Korea/;

Customer Success Manager

Responsibilities include, but are not limited to: - SEO offpage and onpage optimization for Bulgaria and Hong Kong; - Experience with Google Analytics, Google Adwords, Search console, Search metrics and others relevant SEO tools; - Keywords research and content management and optimization for rankings improvement, identifying new keywords opportunities & building lading pages (e.g. almost 100% increase in visibility score in SM tool over the period of 3 months); - Experience with influencers' marketing - established good relationship with bloggers communities in Bulgaria and HK; - Campaign management (linkbuilding) focused on increasing visibility on Google – bloggers events, CSR activities, competitions, etc; - Taking lead on projects - URL mapping for newly acquired ventures, post migration analysis; - Content management, experience with CMS; - HTML coding - beginner level; - 3 months infield experience in Hong Kong local office - responsible for improvement of communication flow between offices and departments; integration of offline and online marketing; marketing support, SEO;

Responsibilities include, but are not limited to: - Communication with customers using inbound and outbound chat, email and phone; - Providing technical assistance for products, websites, software, etc.; - Answering customer queries in timely and professional manner; - Risk management - trainings on fraud and money laundering practices; - Extensive knowledge of sports betting, online gambling (casino & bingo), online payment methods; - On-boarding and training new employees;

Responsibilities include, but are not limited to: - Providing technical support to customers via email, chat and telephone; - Sales and promotion offers (first time users, customer development, VIP users, etc); - Account management; - Telemarketing; - Keep the job knowledge up to date and strive for excellence (online gambling);

Master Thesis: Word-of-mouth influence on viral videos (Grade 7.5) The present study based its concept on the cognitive and behavior consequences which are the result of the WOM volume and valence in order to make a step towards the understanding of how the users process and evaluate viral videos. It goes further by analyzing the factors in their dynamics over time and makes distinction on the short term and the long term effects. The analysis was performed using the advantages of the time series and it gives better insights on how the relationship between the variables evolves over time. The obtained results give not only general understanding about the discussions in YouTube, but they also explain what is their development over time and moreover how this affects the evolution of the video’s virality.