Radmila Sergijević

Detergents, Professional Cleaning and Hygiene: 105 suppliers, 1.8k products (2024 – 2025) Edible Groceries: 90 suppliers, 1.8k products (2015 – 2024) Canned Goods: 65 suppliers, 1k products (2013 – 2015) Sweets and Confectionary: 78 suppliers, 1.5k products (2011 – 2013) Responsibilities: • Achieve volume, sales, and profit targets for multiple categories • Develop and implement long-term category strategies • Plan and forecast sales and profit across product groups • Lead and mentor associates, managing team performance • Analyze sales results and propose improvements • Negotiate with local and international suppliers • Design and execute merchandising, advertising, and promotional plans • Define assortment display strategies and create planograms • Monitor promotional activities and evaluate catalogue performance • Develop private label products within category portfolio • Manage stock levels and ensure timely product rotation • Monitor competitor activities and conduct market research Key Achievements: • Edible Groceries: Launched Asia range for professional customers, over 150 SKUs, with average annual growth of 20%; developed and introduced 40+ private label SKUs, imported 80+ SKUs; created pastry range with 33 new products, strengthening market differentiation • Canned Goods: Introduced new own brand range, 30+ SKUs, increasing own brand sales by 33% • Sweets & Confectionery: Gained international market experience in seasonal product development

Responsibilities: • Managed procurement processes and maintained all related documentation • Participated in annual negotiations with suppliers • Built and maintaineda strong relationship with key suppliers • Identified new business opportunities through direct import or alternative soursing • Conducted regular market and competitor analysis • Contributed ideas and materials for catalogue • Organized and developed supplier auctions to optimize pricing and terms Key Achievements: • Increasing the number of auctions, introducing 20 new own brands, saving 19% net buying price 2010 vs 2009.

Responsibilities: • Supported assortment planning and category development • Handled procurement documentation and coordinate ordering processes • Researched market trends and competitor activities • Contributed promotional ideas and materials for Metro mail catalogue • Participated in annual supplier negotiations alongside senior buyers Key Achievements: • Project Management catalogue for professional customers: Gastro catalogue 2009/2010 and Gastro Catalogue 2010/2011

• Executed the administration for the reception and return of goods and the transfer of goods within the store.