Radhika Koolwal

Urban Space is a online first complete home furnishing brand catering to the retail end customers with its presence on Top e-commerce portals . We cater to provide premium home furnishings in affordable range . This make it easier for families to upgrade to premium range without hurting much on the pocket . We also have sister brands present in baby products category . www.urbanspacestore.in

 Team management for expanding company’s footprints in Food service management, corporate catering and restaurant model in different geographies.  Involved in planning annual budget for the marketing spend.  Handling the activation of high value accounts along with setting up operations for the site.  Responsible for setting up the operational site, vendor management, process establishment for the site.  Responsible for target setting for the team and incentivizing the team for good performance. Involved in data analytics for improving the performance.  Exploring new avenues of brand expansion including expansion of the restaurant based model.

• Engaged in Brand and Business development of the textile business • Entrusted with increasing company’s footprints in organised channel – Hotels, Big Box Retailers, contract buyers and so on • Understanding business dynamics in a traditional industry and modifying the same for corporate clients • Added hotel chains and online avenues to the existing portfolio of clients

• Involved in Marketing of the Real Estate Brands globally which involved ATL - BTL activities. • Involved in corporate sales and concept selling. Was working with HNI's in Dubai to get them invested in Properties across UAE, India, UK and other regions. • On the buy side, my work involved understanding the Project by the Real Estate Developer. • Doing feasibility study to gauge the appreciation rate was critical because once we decide to sell the property, we would be putting clients money on line

Own Venture. Engaged in consulting various companies in improving their online presence among the target group, conduct primary research and engage in social marketing activities. I have also been involved in conducting SEO for the websites

Generate and maintain key accounts for the Paperboat drinks in Delhi NCR region. 1. Develop a deep understanding of the pervasive presence of beverages in the F&B industry in Delhi NCR • Facts and consumer perceptions • Emotional connect with the drinks • Drinks present in direct competition in terms of functional benefits, flavors and pricing. 2. Spread the market for Paperboat in premium outlets in Delhi NCR region. • thorough knowledge of product/variants • their benefits- pricing and functional • align the product with the given cuisine 3. Increase visibility of Paperboat among people by getting it placed in premium outlets 4. Create a positioning of the product as the one which natural, without preservatives and has got functional benefits along with great flavor. 5.Beat planning and meeting prospective clients with a value proposition 6.Collecting relevant data about competitors and ongoing practices for future usage

Joined infosys in Oct 2010, Trained in Java technology, experience in development/design/testing of software application projects based on Java/Oracle technology Worked in publishing domain for Lexis Nexis • Worked in application development, designing, unit testing, integration testing and enhancement of existing systems. • Experience in translating business requirements into technical design. • Worked on complete Software Development Life Cycle (SDLC) viz. various stages of requirement gathering-analysis, design, development, testing and implementation of the project. • Highly motivated and a good team player with passion for learning and has the capability to meet deadlines in a fast paced environment. • Have good leadership qualities; always take responsibility of work & quickly adapt to changes. • Exposure to Publishing domain. • Have an experience of direct interaction with client and onsite team to help them and solve issues faced by them Various roles handled as a Developer & Designer • Understood the business and functional requirements of the project. • Involved in activities – • High level design • Low level design • Development of the requirements • Unit Testing • Integration Testing • Code Walkthrough • User Solutions • Problem analysis. • Fixes to user problems. • Database Changes • Customization • Data CleanUp and Backup • Create reports for the user which involved working on BI-Direct tool.