Radhika Basu

Leading end-to-end experiential production across culture-forward campaigns, with a focus on operational flow, vendor management, budgeting, and on-site execution.

Freelance project management, production, and on-site leadership across experiential, hospitality, and cultural events. • Led production for tentpole events including Jo Malone @ Sephora Managers Conference, Ric Sena Presents, BlackWeek Offsite, Mostest Weddings, and Robot Heart Halloween • Managed budgets, vendors, and installation timelines for multi-day builds and live events • Directed on-site teams and oversaw guest experience, staffing, and run of show • Delivered end-to-end production support across beauty, nightlife, and lifestyle verticals

Led integrated production across brand activations, VIP experiences, intimate dinners, seeding kits, and large-scale cultural moments. • Owned end-to-end production for campaigns with budgets up to $1M • Directed fabrication, logistics, vendor ecosystems, and internal cross-functional workflows • Managed client relationships for Crown Royal, 1800 Tequila, Kikori Whiskey, Fenty x Puma, and Anablue • Oversaw production schedules, cost tracking, and reconciliation to ensure on-budget delivery • Led on-site execution and team management across multi-day, multi-market activations

Supported the opening and operations of a new outdoor venue and optimized workflows across multiple spaces. • Helped launch a new venue space by developing SOPs, operational plans, and staffing models • Streamlined daily operations across the Sound Room and Nursery venues • Improved production flow and guest experience through process refinement

Managed operations for Gramercy Theatre and Irving Plaza, delivering 150+ live events annually. • Oversaw end-to-end venue operations, staffing, and production logistics • Delivered top-tier guest experience, contributing to Gramercy’s Top 5 Clubs & Theaters fan ranking • Managed vendor relationships, budgets, scheduling, and operational workflows • Led cross-department teams during high-volume event weeks and multi-show days

Managed logistics for OOH advertising campaigns across NYC. • Led production logistics including travel, lodging, equipment rentals, and installation timelines • Coordinated on-site operations, vendor management, permitting, and contract oversight • Ensured compliance and safety across all field and installation operations

Part of the opening team for The Brooklyn Mirage 2.0; led operations across multiple venue spaces. • Helped launch Mirage 2.0 by managing permitting, floor plans, and operational SOP development • Managed daily operations across The Brooklyn Mirage, Great Hall, and King’s Hall • Oversaw event logistics for high-volume shows and seasonal programming • Drove over $500K in additional revenue by optimizing processes and consolidating teams

• Provided administrative and operational support across all sub-departments • Helped design standardized systems adopted across five teams • Coordinated logistics, staffing, and daily operational needs

Provided administrative support for the Operations team on all daily tasks. Designed standard operating procedures for over 5 sub departments.