Racquel Medeiros
Media Director @ WMcCann
About
Profissional de mídia há quase 20 anos, atuando em grandes agências com experiência em clientes globais (Coca-Cola, SC Johnson, Nestlé, Sanofi, Haleon, Perfetti Van-Melle, AkzoNobel, Shell, entre outros). Especializada no desenvolvimento estratégico e tático das marcas, possuo conhecimento híbrido dos principais canais de comunicação. Na posição de liderança de time, fico responsável pelo andamento e qualidade das entregas para as marcas, atuando em conjunto com demais áreas da agência e fazendo a linha de frente em negociações com parceiros de mídia.
Brazil
Greater Rio de Janeiro
Marketing & Advertising
Media Planning, Digital Media, Online Advertising, Digital Marketing, Advertising, Digital Strategy, Marketing Strategy, Social Media Marketing, Social Media, Online Marketing, Mobile Marketing, Web Analytics, Google Analytics
Experience
Media Director
WMcCann
Rio de Janeiro, Brazil
Media Director
WPP Media
Media Director
Publicis Groupe Brasil
Media Director
Publicis Brasil
São Paulo, Brasil
Media Manager
Publicis Brasil
São Paulo, São Paulo
Media Supervisor
Ogilvy
Besides the media planning (online and offline), the interface with the client and the media vendors, now I´m responsible for delegating functions for the planners, assistents and interns that are part of the team. Accounts: Coca-Cola, Air France, Rio 2016, Niquitin (Perrigo)
Media Planner
Ogilvy
Brazil
In these 4 years as media planner in Ogilvy, I had the opportunity to work with: - SCJohnson (Glade and Mr Muscle) - PUIG Brasil/ Neutrolab - Coca-Cola and Fanta - Anglo American - Brasas - Air France - Rio 2016 I was responsible for the media planning (online and offline) with support of the internal team. Also, I developed the interface with the client, responding to his necessities as budget control, for example. Besides the client, I developed the interface with the media vendors, identifying the best opportunities of media to our clients. Media resources: Target Group Index, Monitor Evolution, Sisem Suite, Radio Planning, Media Workstation, Easy Media, MW Planview, Comscore
Media Coordinator
Agência3
Responsible for the media planning Account: FGV
Media Coordinator
NBS
Responsible for media planning, execution (buy the media, reports of post-buy...) and competitor analysis Acoount: Oi Media Resources: Easy Media, Radio Planning, Sisem Suite, Media Workstation
Media Planning Assistant
NBS
Responsbile for the execution of a campaign (buying the media, requesting material...) Account: Oi
Media Assistant
Quê Comunicação
Responsible for the execution of a campaign (buying the media, requesting the material) Accounts: Alerj, ESPM, Infraero, Blue Tree
Marketing Intern
TeleListas.net
I was responsible to check all the ads in the Yellow Pages
Education
Universidade Federal Fluminense
Publicidade
Racquel Medeiros's Contact Information
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