rachid maliki

Objective : study the impact of new vehicle testing regulation called WLTP (Worldwide harmonized Light vehicle Test Procedure) on Renault Marketing strategy for G9 Region (Europe excluding France and Eurasia).

* Current Assignment: * Implementation of Agile Organization and Methods, Marketing Transformation Office - Marketing Direction in Groupe Renault * Objective : Support Customer Intelligence marketing team transformation and adoption of agile ways of working * December 2018 - June 2019 * Business Analyst, Revenue Management Direction - Marketing efficiency in Groupe Renault * Objective : Improve ROI on commercial actions spending. 2 main steps : * 1- Implement a tailor-made BI tool allowing to monitor and steer spending * 2- Support local teams to get data based insights from the tool, and implement action plans accordingly.

September 2018 - November 2018 Business Analyst, Revenue Management Direction - Marketing efficiency in Groupe Renault Objective : Improve ROI on commercial actions spending. 2 main steps : 1- Implement a tailor-made BI tool allowing to monitor and steer spending 2- Support local teams to get data based insights from the tool, and implement action plans accordingly. January 2018 - August 2018 Regulatory Transition Project Coordinator (WLTP), Region Europe G9 - Marketing Direction in Groupe Renault Objective : Ensure smooth and successful transition toward new WLTP regulation for Region Europe G9 marketing team, through implementation of efficient communication loops between Corporate Region and Countries, tailor-made tool to monitor stock landing and up to date pedagogic materials related to the subject.