Rachel Tan
Senior Associate, Brand Content SEA @ Airwallex
About
My passion lies in creating meaningful, inspiring content — because there's no such thing as boring subjects, only boring copies. I'm an aspiring communications professional with experience in copywriting, search engine optimisation, digital marketing, social media marketing, and brand strategy. I've done B2B marketing in areas such technology, e-commerce, gaming, and sustainability. Showing is always better than telling. Drop me a line for my resume and work samples!
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Singapore
Computer Software
Content Development, Media Relations, Public Relations, Corporate Communications, Press Releases, Pitch Development, Pitching Media, Email Marketing, Content Strategy, Go-to-Market Strategy, Stakeholder Management, Content Marketing, Event Marketing, Brand Strategy, Google Trends, Ahrefs, Video Editing, Video Production, Employer Branding, Paid Media Strategy
Experience
Senior Associate, Brand Content SEA
Airwallex
Singapore
Associate, Brand Content SEA
Airwallex
Singapore
Account Executive
The Hoffman Agency
Singapore
Clients: Tencent, Twitch, Siemens, OceanX, J&T Express, Heidrick & Struggles
Associate Account Executive
The Hoffman Agency
Singapore
Content Marketing
ByteDance
Singapore
BytePlus (Enterprise Partnership Solutions)
Employer Branding (Regional)
Schneider Electric
Singapore
Brand & Growth Marketing (SEO Content)
Shopee
Singapore
- Analysed article search volume, ranking, and traffic using industry-level tools (Google Ads, Google Search Console, Google Keyword Planner, Google Trends, Ahrefs) for weekly content updates and monthly article pitches - Conducted keyword research on trending and evergreen topics to produce SEO-friendly content for Shopee Blog - Crafted SEO-friendly footer text content to enhance reach for selected Shopee list, brand, and category pages
Digital Marketing Specialist
The Lean Company
Singapore
- Conceptualise, develop and execute overall brand marketing strategy - Produce original content pieces for marketing purposes (min. 2 full-length articles for the company and 6 social media posts per month) - Set up, manage and expand the company's presence across various social media platforms (LinkedIn, Twitter, Instagram) - Define client-facing brand voice across all communications - Spearhead development of the company website - Monitor website and social media traffic for content optimisation - Assist in coordination of recurring virtual events (external speaker liaison, software testing, promotional activities) - Assist in developing the look and feel of sales decks and other marketing materials for external circulation - Assist in new business generation by identifying potential opportunities and engaging leads
Freelance Writer
Kopi
Singapore
- Publish two original, long-form articles on topics ranging from current affairs, sociopolitical issues and Singapore history on a monthly basis
Associate Editor
Kopi
Singapore
- Proofread, review and edit story drafts - Assist in brainstorming and reviewing pitch ideas with freelance writers - Assist in planning and coordinating content for publication on website and social media channels - Produce copies to supplement visual content for online recruitment drive
Marketing Director
NUS Entrepreneurship Society
Singapore
- Oversaw the strategic development and execution of external marketing communications for an accredited, student-run entrepreneurship module known as NES START - Designed marketing collaterals for NES START's social media accounts - Liaised with external organisations in the sourcing of materials for module - Assisted in the design and execution of NES START with the primary objective of equipping students with the skills and knowledge needed to run a functioning startup within 3 months
English Tutor
Stanfort Academy
Singapore
Trained a class of 4-5 students in their pronunciation, fluency and expression for the GCE 'O' Level English Oral Examination
Education
National University of Singapore
Communications and New Media
NUS Entrepreneurship Society (Education Division) Marketing Director | AY20/21 Raffles Hall Block Committee Member | AY19/20 Raffles Hall Orientation Camp Marketing Executive | AY19/20 Raffles Hall Phoenix Press Writer | AY19/20 Raffles Hall Sports Management Committee Member | AY19/20 Raffles Hall Volleyball (Girls) Member | AY19/20 Raffles Hall Rag Dancer | AY19/20
The Chinese University of Hong Kong
School of Journalism and Communication
Rachel Tan's Contact Information
Phone
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