Rachel Reid

In addition to my responsibilities as a Project Manager at Branding Brand, I was also responsible for the management of our optimizations tests, analytics deep-dives and trend projections for my clients. I also managed the career development and workload for two Junior Analysts on my team. They helped me with the mobile optimizations and management of the day-to-day workload of our development team.

As a client-facing project manager for Branding Brand, I managed the mobile commerce solutions for several, high-profile clients. I worked with a team of 3 developers, a project engineer and a quality assurance resource to ensure all projects for our clients were on track and delivered on time. Client interaction and a technical understand of the software's progression were the most integral parts of my role, however, the most important part of my job was to balance the priorities and deliverables for my clients. I coordinated projects with competing deadlines and release schedules and prioritized based on impact and need, in order to work within the client's budget and timeline. I also worked directly with our executive team to secure the proper people for getting the job(s) done.

Responsible for the project management and completion of 15-20 concurrent web- based projects. Support the management of online branding, communications, and campaigns through the UPMC website, email marketing, building the online community, attracting new customers, search engine optimization, and search marketing. Managed web projects of varying levels of complexity and sophistication, collaborating with departmental communications managers, physicians, administrators, web architects and programmers, and designers. Continuously improve the user experience of websites by applying user centered design principles, information architecture and usability best practices. Utilized Google analytics, ForeSee, and user-testing.com to gain a greater understanding of our users and develop digital strategies for future website development. Supported day to day maintenance needs of the UPMC.com website including related microsites.

During my time with CORE I managed, designed and developed a responsive website for the University of Pittsburgh’s Text 2 Donate Life campaign. The website was featured at various professional sporting events in Pittsburgh.