Rachel Peterson

Helping women achieve hormonal harmony, one bite at a time 🍽️

I conducted a content audit for the Poppin’ Jobs website to optimize the overall user experience. I'm also creating new content for the PJ blog to draw additional job seekers and employers to the site.

- Crafted SEO-focused blogs and landing page content for plastic surgeons and dermatologists on trending industry topics to attract and convert new patients - Used my experience in project management to stay organized and submit projects on average two days before deadline - Polished and edited existing content when necessary for grammar and proper punctuation

- Worked as a consultant on a cross-functional Agile team to redesign Herbalife’s wellness e-comm site, improving functionality and accessibility for both its customers and distributors - Edited microcopy for multiple user flows in both web and mobile, including coupons, promotional banners, health assessments, and distributor landing pages - Created and managed Herbalife Wellness copy doc, improving site navigation and overall content structure

I was the lead writer for Unveil, a plastic surgery and aesthetics marketing agency. My primary focus was helping plastic surgeons capture their unique brand voice through nurture series and reengagement email campaigns, landing page copy, and Meta ads so they could do what they do best: deliver life-changing procedures to more patients. Our email campaigns and Meta ads specifically targeted potential patients interested in the consultation process.

I was a content strategist and copywriter at Avanade, a tech consultancy. - Achieved the goal of 500K long-form articles as a Prompt Engineer for a large language model generative AI project in less than 1 month, reinforcing Avanade’s ongoing AI initiatives while driving further innovation - Led content strategy for multiple successful SharePoint client site migrations, conducted content audits, facilitated client workshops, acted as the designated UX Writer for my team, and collaborated with the UX design team to create journey maps and content assessments for improved user experiences - Significantly added value and increased conversion rates by crafting compelling marketing copy for prestigious clients such as Accenture, Amazon, Humana, Volvo, Microsoft, The US Department of Education, and the Exelon Corporation

I was the 2nd in command copywriter at AMMD, a wellness and dietary supplement company. - Generated $102k in sales the first week of launching a direct response weight loss program sales page - Demonstrated expertise in crafting nurture campaigns, sales pages, webinar content, SMS content, social media, and landing page content within the functional medicine space - Crafted dozens of email campaigns for various supplements and wellness-based programs, increasing profits by 20% - Managed affiliates to increase brand awareness and create fruitful, lasting partnerships - Worked with regulatory compliance team to follow strict Food and Drug Administration (FDA) guidelines - Acted as the lead copywriter for the launch of Dr. Myers’ skincare line in summer 2021 after conducting competitive research of 20+ bestselling brands within the skincare space; crafted product copy for packaging - Klaviyo certified (2021)

I was a certified Primal Health Coach and worked with a mostly female clientele to reach their aesthetic goals and form new lifestyle habits. - Orchestrated transformative results by coaching female clients on holistic nutrition, specializing in thyroid and autoimmune disorders, utilizing accountability and tailored lifestyle modification techniques for consistent results - Appeared on multiple podcasts in the health space as a SME, created a branded online content strategy including blogs, website copy, social media campaigns, and email marketing initiatives, effectively attracting and converting new clients - Conducted dozens of motivational interviews to ensure my offerings were consistently aligned with client goals and expectations

I was an account manager & writer for Lundmark, a CPG advertising agency. - Wore many different hats and managed projects for a highly specialized team of consumer packaged goods (CPG) designers Some of my responsibilities at Lundmark included: - Internal social media management & blogging - Client invoicing & ad budgeting - Project management - Copywriting for landing pages, radio spots, video boards, direct mailers - Preparing product mockups - Proofing of packaging mockups for accurate copy and government-regulated nutritional information standards - Preparing creative briefs for new projects - Project estimates - Copy for Lundmark quarterly newsletter and landing page content for an ecommerce site using Wordpress (Client: D'Vontz) Clients I worked with: Hot Dot, Dave Sinclair Ford & Lincoln, D'Vontz, Hostess, Dairy Farmers of America (Borden Dairy), Garden Weasel, Party Peacock Projects: - Created a social media plan for 2014 and coinciding content calendar for Kick It 3v3 youth soccer events with Hot Dot partner, FC Dallas (Summer 2014) - Worked with the assistant director of marketing at Nebraska School Activities Assoc. (NSAA) and Lundmark's design lead to create three separate digital (LED Daktronic) and print campaigns for May 2014 NSAA baseball, soccer, track & field tournaments and completed deliverables three days before the required deadline. I was in charge of getting design specs, and managing back-and-forth communication between the client (Hot Dot), NSAA, Lundmark's designers and our Account Director. I managed the day-to-day needs of the project, making sure each facet was executed seamlessly.

- Wrote higher education and career-focused articles for online university students - Managed monthly content calendar for the Grantham blog and GU Pinterest Boards - Wrote content for the Grantham Financial Aid e-book Web content proofreader Internal communications assistant for GLife portal