Rachel Azzarito

- Own marketplaces strategy, performance, and execution including TikTok shop and eCommerce website, assisting sales team with iHerb updates, etc. - Started TikTok catalogs from the ground up. Reduced catalog errors across 42 SKUS and implemented QA and new product workflows. - Improved discoverability through revised SEO titles, PDP copy, and repackaged bundles. - Develop annual growth plans and promotional calendars. - Analyze KPI’s to identify learnings and opportunities, utilizing analytics tools. - Manage online marketplace merchandising which includes seasonal specials, bundles, listings, and PDP strategy to improve conversions. - Resolving compliance issues, catalog updates, and more for brand consistency. - Strategize and execute monthly email/SMS/Push campaigns and flows, identifying A/B tests and improving personalization. - Manage TikTok Discord group of creators, offering incentives for posts, brand education and training videos. - Own store loyalty, subscription and retention programs (Recharge, Smile.io, Repeat, and more).

- Optimize websites and proven track record for increasing conversion rates with A/B testing and website adjustments. - Identify opportunities to increase average order value, decrease churn rate, and increase return purchases. - Report to stakeholders on campaign performance with meaningful next steps. - Implement appropriate marketing tactics to improve partner revenue and meet sales/leads targets. - Prepared for new product launches on site, planning product bundling, pricing, and market placement. - Manage contract workers to ensure launch dates are hit and delivered materials are up to par. - Manage multi-channel digital marketing tactics from kick-off to delivery. These include but are not limited to: websites/landing pages, SEO, SEM, content creation, email and social media advertising.

• Assisted in tradeshow planning and execution • Designed content through Adobe software • Oversaw new product creation and processes • Compiled and communicated competitive information • Coordinated inventory/shipping of company products • Managed promotional orders and literature • Assisted sales team with communication materials • Compiled and organized Salesforce entry

• Managed company’s social media • Organized and promoted special events such as coffee tastings and demos, mic nights and art shows. grew turnout by 50% • Expanded customer base • Managed and oversaw employees • Compiled bank deposits • Influenced and promoted company culture

• Assisted in fundraising and sponsorship efforts • Organized sponsorship and membership events such as Decemberfest 2017 • Compiled publicity platforms (social media, letters, e-blasts, etc.) • Collected and organized information for staff follow-up • Compiled and organized donor records and information points from multiple data sources