Rachel Epstein

OneStep is a software platform for motion analysis and digital physical therapy. Leading providers all across the US (PT providers, orthopedic surgeons, and medical device companies) partner with OneStep to evolve from intermittent, clinic-based care to unbounded care that meets the patients wherever they are. We aim to revolutionize the way the world understands human motion - to help billions of people restore, regain and master their mobility.

Grew B2B sales from $0 to $5M ARR by creating formalized sales processes and training programs Expanded B2C sales from $1M to $6M ARR through product led growth, increased pricing and improved GTM strategy Increased customer retention rate from 70% to 95% by hiring, training and onboarding a customer success team Grew enterprise customer base from 0 to 3,000+ customers with revenue CAGR of 78% Built and expanded customer facing teams across the U.S. and Tel Aviv Enabled sales, marketing and success to align and create the best possible experience for customers Established an infrastructure for sales and marketing to be fully integrated and responsible for revenue + growth

Increased inbound sales leads by 73% in 4 years resulting in a closed-won rate of 35%. Increased sign up rate of inbound traffic by 300% by working with design to change copy on LPs. Increased first-time visitor traffic by 154% Increased ARPU by 125% by increasing SaaS pricing and overall pricing strategy. Increased upgrades by 200% working with product and growth teams and implementing PLG strategies. Monitored strategies and processes across the revenue cycle from customer acquisition to engagement and success. Drive a “lean startup” style environment of constant experimentation and learning.

Hired new talent, trained and developed sales team resulting in 200% YOY growth. Broke down silos between sales, marketing, support, growth, and engineers to align teams and create the best possible client experience. Created onboarding videos and content to accelerate adoption and decrease churn. Implemented PLG with design and engineer team and led pricing strategy. Developed brand story. Conducted live interviews with our clients for marketing materials at several conferences. Enhanced profitability and efficiency by automating parts of the pipeline.

Smore was acquired by PE as part of a M&A along with 5 other entities. Upon the acquisition, I was promoted to VP of Marketing to build the global marketing team. I built the foundation for the marketing systems and created repeatable, scalable processes. Revamped agencies to have a coordinated marketing/PR effort, improved tracking and utilization and held them accountable to clear success metrics to align with our GTM strategy Created baseline metrics for SchoolStatus Marketing to double down on what was working and clean up what wasn't working Grew ToF by 101% YoY in 3 months, increased MQLs by 1000% and SQLs by 3000% YoY Increased traffic to LPs by 294% YoY and decreased CPL by 46% Created Marketing Org Chart & hired directors to build a strong internal marketing teams supporting all product lines Doubled down on Demand Gen diversification for ToF growth Implemented Pre/Post conference playbook and ROI tracking process for events Created ABM task force and aligned Sales/Marketing to kick-start ABM as well as aligned Salesforce & HubSpot integration for proper tracking Helped define MQLs and SQLs to create a lead validation process from Marketing to Sales Implemented UTM Standardization to track traffic from all agencies & internal campaigns Work with Customer Success to promote webinars, newsletters, NPS Surveys Worked with CFO to build global marketing budget for the year Built new employee onboarding documents, ramped up & trained new team members across Marketing & RevOps to align on GTM strategy Worked closely with Customer Success to promote and support cross-sell and expansion strategy

EcoMotion is a smart transportation accelerator program designed for entrepreneurs passionate about the environment and sustainable technologies. Developed marketing campaigns related to eco-friendly uses of smarter transportation for sustainable cities around the world. Managed an international smart transportation competition event in the Peres Center for Peace.

Created marketing content for synthetic biology blog and website.

Coordinated voluntourism and sustainable development projects in Vernazza; guided over 50 tours through Cinque Terre to rebuild and restore UNESCO world heritage land; worked with local city planners, farmers, and international volunteers Organized and programmed fundraiser at annual Eataly Fair in NYC; donations exceeded initial expectations provided by agency.

Taught English as a second language in Spain as part of a nationwide multilingual initiative.

Led and organized an environmentally sustainable project in an indigenous community to install clean stoves. Received Wilderness First Responder certification through National Outdoor Leadership School.

Led University of Colorado students on “Leave No Trace” backpacking and white water rafting trips in the Rocky Mountains.

B.A. Political Science

Masters Environmental Studies