Rachelle El Hayek

Project Manager @ enso Arabia for conferences & exhibitions

About

Project Manager specialising in large-scale international events, exhibitions, pavilions, and government engagement programmes, delivered across the GCC, Europe, and the Americas. Over the course of my career I've contributed to a $25M+ agency portfolio, owning end-to-end delivery on high-profile mandates for clients including PIF, RSG, KSPF and NCA managing everything from venue and production to AV, branding, logistics, staffing and F&B as single point of accountability from concept through close-out.My work has taken me to some of the world's most demanding stages - MIPIM Cannes, UN Headquarters in New York, RSAC San Francisco, VivaTech Paris, BETT London, and executive roadshows into Google, Airbnb, Salesforce and Microsoft in Silicon Valley. Across all of it, leading on-site teams, managing concurrent projects, 100% on-time delivery, zero critical incidents.Before moving into events and project management, I built my client-facing foundation at Louis Vuitton across London and Sydney where luxury wasn't a label, it was a standard.I hold an MSc in Project Management with Distinction and a BA in Fashion Business from Istituto Marangoni London. Fluent in English and Arabic, with hands-on experience navigating Saudi, European, and American markets.

Country

Saudi Arabia

City

Riyadh

Industry

Luxury Goods & Jewelry

Skill

Operations Administration, Multi-Store Operations, Marketing Analytics, Operations Management, Client Relations, Customer Relationship Management (CRM), Public Speaking, Leadership, Project Management, Writing, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, Microsoft Office, Luxury Goods, Luxury Brand Marketing, Management, Teamwork, Time Management, Event Planning

Experience

Project Manager

enso Arabia for conferences & exhibitions

2024-12 - Present · 1 yr 10 mos

Riyadh, Saudi Arabia

Events and project management agency delivering large-scale international events, exhibitions, and investment attraction programmes for government and private sector clients in Saudi Arabia and globally. - Delivered conferences, exhibitions, pavilions, and roadshows for RSG, PIF, RCU, MOC, and NCA with repeat mandates across multiple cycles. - Owned full-scope operations (venue, production, AV, branding, logistics, staffing, F&B) as single point of accountability from concept through close-out. - Managed concurrent C-suite accounts, delivering investor programs, VIP recruitment, and high-value government engagement activations. Selected Projects RSAC, San Francisco (2025 & 2026) — NCA: Multi-entity booth, 43,500+ attendees. MIPIM, Cannes (2026) — King Salman Park, Invest Saudi & Expo 2030: Pavilion & investment attraction. Silicon Valley Roadshow (2025) — Monsha'at: Executive roadshow to Google, Airbnb, Salesforce & Microsoft. GCF Conference, UN HQ New York & Singapore (2025) — NCA: Full-day conferences, panels & hospitality. VivaTech, Paris (2025) — Monsha'at: Exhibition & investment lead generation. IntralogistiX, Miami (2025) — SILZ: Exhibition & investment lead generation. Cityscape Global, Riyadh (2025) — Dar Al Riyadh: Booth execution. GITEX Africa, Marrakech (2025) — Premium Residency: Booth execution. BETT, London (2025) — Ministry of Education: Exhibition delivery.

Retail Operations Manager

Qormuz

2023-9 - 2024-11 · 1 yr 3 mos

Riyadh, Saudi Arabia

Retail brand specialising in premium regional products. • Led day-to-day retail operations across all locations, ensuring brand consistency, operational efficiency, and compliance with company standards. • Designed and executed sales strategies that drove a 40% increase in monthly sales and 70% growth in overall revenue across the store network. • Set and maintained high client service standards across all locations, drawing on luxury retail experience to elevate the customer journey. • Managed inventory and supply chain processes to minimise stock shortages and reduce shrinkage.

Senior Client Advisor

Hayley Menzies

2023-1 - 2023-6 · 6 mos

London, England, United Kingdom

Client Advisor

Louis Vuitton

2022-3 - 2022-8 · 6 mos

London, England, United Kingdom

Private Client Advisor

Louis Vuitton

2022-1 - 2022-3 · 3 mos

Sydney, New South Wales, Australia

Selected to be part of the Virgil In Residence team at the Sydney pop up store paying tribute to Virgil Abloh's legacy and his final collection with Louis Vuitton