rachel heng

Working on Strongbow Competition Pages designing both wireframes and visuals.

* With a focus on creating responsive ecommerce sites, I lead and support projects from a whole site design to improving specific areas of a site on the Sales Force Commerce Cloud platform. I work closely with developers, business analysts, project/delivery managers, clients/stakeholders, other designer/s within Tryzens and a client's third party or inhouse designers, and our Trade & Optimisation Dept. * Skillset & Experience includes: * Wireframing & User Flows * Prototyping * User Interface Design * Presentation Design * Brainstorming * Pitch Work & Pitch Presentation * User Research & Testing * Competitive Analysis * Site Review Analysis * Data Analysis from Google Analytics * Personas * Card Sorting * Surveys * Journey Mapping * In Store Visits Q&A * Developing & Improving our Design System * Creating Design Systems and Style Guides

Designing advertising banners, campaign or promotional pages and emails for clients such as Betfair and a major Financial Bank. Led the UX design for one of the major Financial Bank's product sites designing a responsive site for desktop and mobile. Also the main UX designer for a Cigarettes and Tobacco Ecommerce site, where I designed the mobile version of the desktop site.

Contract Visual Designer working on the user interface design of a mobile and desktop meeting room booking app.

Freelance Digital Designer working on the websites of a UK major supermarket brand and the Post Office.

Working in photoshop creating visuals for a pitch presentation

Contract Digital Designer working on banner advertising stills for a major UK insurance company. Working closely with a creative director and copywriter from storyboards.

Working on sports campaign pages, advertising banners and emails

* Designing the UX and UI of mobile websites for retail and utility clients. * Responsibilities include: * Creating mobile concepts for the sales team and accounts team for pitch. * Creating High-fidelity wireframes using Axure. * Demonstrating wireframes and visual designs to clients and internal team members. * Attending client meetings to discuss and obtain creative briefs * Regularly updating on work progression with project managers * QA of design work * Working closely with other members of the design team and overseeing freelance staff

Working on private projects designing and/or building responsive websites using wordpress

* Creative for the digital arm of an independent global PR Agency. * I worked on brands such as Jeep, Krispy Kreme, HP and Puma. * Responsibilities include: * Creating web/email/print/mobile/branding concepts for client proposals. * Liaising with the tech team to ensure designs are technically feasible. * Attending client meetings to discuss and obtain creative briefs and present design concepts. * Creating wireframes, site maps and userflows * QA of own design work prior to delivery to client. * Creating powerpoint and keynote presentations. * Liaising with PM's and AM's to estimate delivery times and communicate progress. * HTML and CSS builds where required. * Attending weekly staff meetings, brainstorms and project briefings.

* Front-end developer/designer for an international digital marketing agency. I worked on projects for clients such as Volkswagen, Philips and Harvey Nichols. * Responsibilities include: * Coding websites, landing pages/mantels and emails in XHTML/HTML, and CSS. * Producing and slicing graphics using photoshop and imageready. * Design layout and build of template pages for the CMS of the Volkswagen website. * Working closely with, and providing assistance to the Volkswagen CMS Editor. * Adding/editing content on the Volkswagen CMS * Ensuring websites comply with accessibility standards. * Cross-browser/platform testing.