Rachel Hannam

• Expert in crafting and executing innovative marketing strategies. • Proven ability to leverage technology and data analytics for strategic decision-making and exceptional market outcomes. • Transformed ABC Marketing Solutions, increasing revenue for clients by 80%, expanding and retaining client base by 60%. • Implemented AI-driven analytics, boosting campaign ROI and operational efficiency, while reducing costs by 15%. • Repositioned brands through successful rebranding efforts, enhancing customer loyalty for clients by 85%. • Website development and design. • Social media management and content creation. • Business cards, logo, poster, and leaflet design and creation. • Re-branding, marketing and strategy development.

• Perform comprehensive eye exams using OCT technology for advanced diagnostics. • Dispense eyewear, providing tailored recommendations based on patient needs. • Utilize pretesting software to gather patient data, ensuring efficient and accurate examinations. • Deliver exceptional customer service, educating patients on eye health and eyewear options. • Maintain accurate patient records using optical software systems.

• Consistently surpassed Key Performance Indicators (KPIs) by strategically analysing key metrics such as Average Transaction Value (ATV), Footfall Count (FFC), Sales per Visit (SPV), and Units per Transaction (UPT), leading to a 12% increase in monthly sales. • Leveraged Microsoft Dynamics NAV for real-time tracking of unit sales targets, inventory management, and transaction analysis, driving improved forecasting accuracy and stock optimization. • Organised successful initiatives to enhance ATV and UPT by aligning promotions with customer behaviours, resulting in a 15% growth in average basket size. • Delivered regular performance reports on unit sales and transaction volumes, adapting marketing strategies to consistently exceed sales targets. • Collaborated with the sales team to refine service strategies, enhancing customer interactions, increasing conversion rates, and driving sustained KPI achievement.

• Ensuring seamless operations in virtual reality environments, providing efficient troubleshooting. • Demonstrating excellence in customer service and staff management, including managing schedules, appointments, and administrative tasks. • Contributing to event coordination, ensuring smooth execution.

• Exceeded sales targets by 40% and cultivated lasting client relationships. • Developed strategic sales plans resulting in a 70% revenue growth and implemented sales training programs to improve conversion rates. • Conducted market analysis to identify new business opportunities. • Mentored junior team members, improving sales performance.

• Possessed analytical skills and proven experience in the dynamic B2C landscape, leveraging GA4, Google AdWords, Facebook, Instagram, and TikTok Business. • Managed influencers and executed strategic campaigns. • Orchestrated comprehensive digital media activities and ensured brand alignment, campaigns, and content creation. • Utilised analytical tools for campaign optimisation, overseeing organic and paid social media strategies.

• Developed strategic marketing strategies and managed content creation. • Coordinated online PR activities and implemented SEO optimisation strategies.

My course teaches a variety of experiences and modules, such as marketing, merchandising, promotion, styling, photography, videography, photoshop, creating our own brand concepts and more.