Rachel Ansley

Richey May was founded over 40 years ago with a dedicated focus on the alternative investment and mortgage banking industries. Our deep level of expertise in these industries enables us to have unparalleled expertise in Audit, Assurance, and Tax services, as well as a full suite of services and products from Richey May Advisory, designed to help propel our clients’ growth. Richey May was named a Top 100 Firm by Inside Public Accounting as well as Accounting Today in 2022 and 2023, respectively.    With hundreds of alternative investment clients and relationships with many of the country's top service providers and specialists, Richey May has a depth of specialized knowledge that few firms can claim. Our team combines the dedicated expertise found in a national accounting firm with the hands-on approach to client service you’d expect from a boutique provider – a unique model that allows us to bring expert solutions and strategies to your specific business needs.

As the Creative Director at Dirty Hands, I spearhead initiatives that amplify our brand and clients in the natural and organic food industry. My focus ranges from social media marketing and creative campaign strategy to email marketing and event coordination, all designed to drive revenue and brand engagement. Sample of tasks listed below: - Develop and execute digital marketing campaigns that align with the company's overall marketing goals - Manage social media channels and create engaging content that drives traffic and engagement - Produce and distribute video content that promotes the company's products and services - Create and send email marketing campaigns that generate leads and sales - Plan and execute marketing events that reach target audiences - Manage marketing operations and track the performance of marketing campaigns - Work with other departments to ensure that marketing efforts are coordinated and effective

As the Creative Manager at Dirty Hands, I wore multiple hats to bring the stories of natural and organic food brands to life through video and creative campaigns. My work encompassed everything from scriptwriting and storyboarding to set design and casting, creating content that resonated with our target audience. My team and I specialized in campaigns that not only engaged but also fostered long-term relationships between the brand and consumer. Leveraging creative campaign strategy, we consistently achieved strong ROI, driving brand growth and recognition in the natural food industry.

As a lead in the internal marketing agency at Wesley Financial Group, I had the privilege of steering all creative aspects of our marketing strategy. My team and I meticulously analyzed previous campaigns, brainstormed innovative concepts, and created scripts, all the way through to wireframing the customer journey to launching million-dollar campaigns. With videos averaging over 15 million views, my team contributed to generating hundreds of thousands of dollars for the company.

- Built and scaled a full-service creative agency specializing in branding, content production, and marketing strategy. - Led end-to-end creative production, ensuring video, photography, and design assets were optimized for performance. - Developed and executed marketing campaigns that significantly improved ROI, increasing client revenue and customer acquisition. - Consulted with brands to align creative strategies with business objectives, driving higher engagement and conversions.

Optimized inbound lead workflows and CRM processes to streamline sales operations and improve pipeline efficiency for enterprise-level accounts. Collaborated with sales and marketing teams to design high-impact content, including sales decks, email templates, and slide presentations. Created and refined visual assets aligned with Ivy League course offerings from institutions like Wharton, Yale, and MIT to support enterprise sales pitches. Ensured brand consistency and message clarity across client-facing materials, helping senior-level prospects navigate complex learning solutions.

- Optimize operations for the product and technology team, such as tracking and managing project timelines, ensuring compliance with company policies, and resolving technical issues. - Redesign all learning content, such as creating new lesson plans, developing interactive exercises, and designing engaging visuals. - Work with the product team to gather feedback from users and make improvements to the learning experience. - Support other operations tasks, such as data entry, filing, and scheduling appointments.

- Develop and execute social media strategies that align with the company's overall marketing goals - Create and manage social media content that is engaging and informative - Measure the performance of social media campaigns and make adjustments as needed - Collaborate with other marketing team members to ensure that social media efforts are coordinated and effective - Stay up-to-date on the latest social media trends and best practices

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