Rachel Wilczek Rodrigues

• Designed the short and medium-term development strategy for ACUVUE’s new digital platform, with the goal of increasing market penetration of contact lenses in Brazil. • Co-led meetings to create a robust financial model, demonstrating the project's financial feasibility through in-depth market research and accurate assumptions. • Developed a comprehensive business plan within an 11-week timeframe, navigating budget constraints and mitigating risks associated with the launch of a new digital platform.

• Oversaw a diverse client portfolio, serving as the primary contact for all stakeholders throughout the import order process, from initial sourcing to delivery, resulting in improved client satisfaction levels as measured by surveys. • Monitored import orders to strictly adhere to the retail calendar, ensuring no sales loss or delays for clients, prioritizing their needs and maintaining budget control. • Achieved a 4x increase in annual revenue (R$100MM in 2020 to R$415MM in 2021) through implementation of weekly routines for approaching new leads in the database and nurturing existing client relationships. • Expanded customer portfolio from 10 to 50 clients within one year by optimizing leads database, conducting weekly follow-ups, and implementing improvements on commercial approaches. • Initiated weekly committees with international procurement team to provide new product insights to clients. • Increased potential leads by 25% through development of a new website aimed at enhancing customer experience.

• Developed comprehensive three-year commercial strategy for malls, leveraging data analytics and market research to refine store mix and pricing strategies, enhancing overall business performance. • Identified internal client requirements and pain-points and partnered with IT to develop real-time dashboards, showcasing key metrics like monthly mall revenue, tenant default rates and gross sales, to address organizational challenges effectively. • Conducted on-demand training sessions for malls to facilitate their adoption of new dashboards and spreadsheets. • Co-authored company policies for dealing with COVID-19 in collaboration with an interdisciplinary team, evaluating global benchmarks to ensure a safe approach to the pandemic. • Revised the annual goals policy for mall management teams, regional managers, and regional VPs, using the SMART methodology in collaboration with HR and FP&A teams.

• Partnered with HR and FP&A to plan annual objectives for the mall management team of all malls within the company’s portfolio. • Co-coordinated weekly interdisciplinary team committees for 3 months, culminating in the development of a universal glossary for all company's KPIs.