Rachel S.

Director of Communications @ CookUnity

About

Communications pro with 12+ years of global experience building and scaling integrated programs for a mix of consumer brands, hospitality groups, and mission-driven companies. I bring a proven track record across agency, early-stage, and growth-stage environments — partnering directly with founders, C-suites, and investors to shape narratives, drive visibility, and influence audiences. Known for balancing storytelling with strategic execution, with a knack for translating company goals into creative brand and comms campaigns that strengthen reputation and uncover new business opportunities.

Country

United States

City

Los Angeles

Industry

Food & Beverages

Skill

Media Relations, Content Strategy, Strategic Communications, Event Planning, Social Media, Blogging, Strategy, Marketing, Online Marketing, Email Marketing, Community Outreach, Public Relations, Market Research, Creative Strategy, Content Writing, Press Relations, Strategic Media Relations

Experience

Director of Communications

CookUnity

2026-6 - Present · 4 mos

Strategic Brand & Communications Consultant

2025-3 - Present · 1 yr 7 mos

Partner with emerging CPG, food, lifestyle, and tech companies and personalities to build brand visibility, cultural relevance, and consumer engagement through integrated brand, communications, and PR programs. Recognized for a builder mentality and collaborative approach, partnering with client teams to shape brand narratives, guide strategy, and deliver measurable growth.

VP, Global Communications

TiNDLE Foods

2021-10 - 2025-3 · 3 yrs 6 mos

Los Angeles, California, United States

Led the global communications function for TiNDLE Foods (formerly Next Gen Foods), a pioneering company committed to transforming our global food system by crafting delicious plant-based foods. Responsible for driving TiNDLE's PR strategy worldwide, with a strategic emphasis on North America, Europe, and APAC regions. Spearheaded media relations and integrated storytelling initiatives across corporate, consumer, and product communications to elevate brand visibility and market presence.

Senior Communications Manager

Impossible Foods

2021-1 - 2021-5 · 5 mos

Oversaw earned programs for the food tech company with a heavy emphasis on consumer and lifestyle, product, and trade communications (PR, events, content, partnerships, culinary relations). Lead the full development and creation of Impossible: The Cookbook – the brand's first-ever publication featuring original stories and recipes from some of the world's leading chefs and creators. Acted as the day-to-day lead for a network of agencies executing on brand and PR programs. Played a key role as part of a global communications team in delivering strategic financial and corporate communications and support in crisis management.

Manager, Communications

Impossible Foods

2020-1 - 2021-1 · 1 yr 1 mo

Communications Manager

Impossible Foods

2018-6 - 2020-1 · 1 yr 8 mos

Redwood City, CA

Communications Operations Specialist

Impossible Foods

2018-1 - 2018-6 · 6 mos

Redwood City, CA

Senior Account Executive

Baltz & Company

2016-5 - 2017-10 · 1 yr 6 mos

Los Angeles, CA & San Francisco, CA

Managed day-to-day client activities and key relationships for over a dozen accounts in the culinary/foodservice and hospitality industries – handling the full suite of media relations programs for each. Past clients include AEG, Chipotle, Hawaii Food and Wine Festival, José Andrés Group (formerly ThinkFoodGroup), Proper Hotels, and Shake Shack.

Account Executive

Baltz & Company

2015-5 - 2016-5 · 1 yr 1 mo

Los Angeles, CA

Assistant Account Executive

Baltz & Company

2014-4 - 2015-5 · 1 yr 2 mos

Los Angeles, CA

Marketing Associate

Go Overseas

2013-2 - 2014-1 · 1 yr

Berkeley, CA

Developed content and provided best SEO practices to draw attention to the site's emerging Teach Abroad platform. Increased traffic to those pages by over 55% in two months through creative and strategic efforts on Twitter, LinkedIn, and Facebook.