Rachel Rayner

As Digital Marketing Manager at CPW, I was responsible for planning and ensuring the smooth execution of content for 48 websites. I balanced the needs of the brand managers against the digital team’s internal goals on search and ensure all content is legally compliant as well as being engaging and interesting. My data-driven approach assisted with the development of a cost-saving Google DataStudio project, and defined the shape of the 2018 content calendar for this global company. Key responsibilities: • Managing the global content calendar, and creating new content with the help of brand teams and partner agencies • Updating content in the Drupal CMS, as required, and overseeing release notes, market communications and technical documentation • Day-to-day management of 48 websites, including implementing new content and troubleshooting any issues. • Coordinating with a number of external agencies on content production and maintenance • Liaising with team members around the world, including organising training sessions on best practises in Search • Working closely with legal, regulatory, brand and corporate communications teams to ensure all content on the website is accurate as well as engaging Major Projects • Assisting with the development of two website verticals, including creating copy, sourcing images, giving recommendations on digital, content and SEO, and user testing • Implementing a new DataStudio project to track Google Analytics across all websites, in real time • Updating the global Content Governance Strategy

Key responsibilities: • Creating, curating and managing content for LEWIS' website and blog, including writing blog posts, creating images, and working closely with others to create targeted web landing pages • Analysing web, email and social media results • Designing and running social media advertising campaigns on LinkedIn, Outbrain, Twitter and Facebook • Image and video editing • Creating case studies for awards and for the website Major projects: • Assisting with the website move (from Kentico and Wordpress to Sitefinity) including creating and uploading content, and working with the developers to manage bugs and suggest improvements • Compiling a 70+ page manual explaining the website's running and internal processes and keeping it up to date • Training team members to use the Sitefinity CMS • Replacing RSS with a weekly email

Key responsibilities: • Planning, designing and creating new website and digital content (graphics and copy). • Writing, constructing and sending eDMs. • Working with the Brand Teams to ensure all digital environments are on brand, both in language and design. • Working collaboratively with external agencies and partners. • Analysing email and web performance results. • Collaborating with the Social Media Manager to create and post images, competitions, ads, and more. • Championing the user experience, and ensuring all content mobile friendly and accessible, with the customer at the heart of the thinking.

Key responsibilities: • Managing and contenting all social media platforms (Facebook, Twitter, Wordpress-hosted blog, Pinterest, Instagram, Google+, LinkedIn) for GrabOne.co.nz, with a focus on engagement and sales. • Setting up new social media presences as required (i.e., Facebook and Twitter accounts for GoBook.co.nz). • Monitoring and replying to all comments, issues, and questions. • Designing and running Facebook competitions, within apps and on timelines. • Working with the marketing team to design the social media portion of campaigns and ensure they run smoothly. • Working closely with the Sales team to promote campaigns. • Monitoring and tracking social media performance and results.

Key responsibilities: • Work with developers and testers to write and maintain user guides, and technical administration and installation manuals for Orion Health software. • Organise and publish guides using Confluence, including SnagIt screenshots and Gliffy diagrams. • Maintain the internal styleguide, and with others develop standards and processes. • Act as unofficial office manager during building move, liaising with staff, contractors and builders; send out internal communication about the state of work and maintain a safe working environment. • Work with other team members on a mobile version of online documentation • Projects included accessibility: liaising with the New Zealand foundation of the blind to ensure documentation is AA rated for accessibility.

• Regular column (Craft Journey). • Features and interviews on movers and shakers in the craft world. • Occasional proofreading • Photography to accompany my writing.

Key responsibilities: • Work with developers and testers to write and maintain user guides, and technical guides for ADERANT software. • Organise and publish guides using Word and Madcap Flare, including integrated videos made using Adobe Captivate. • Work with others in the Documentation team to maintain ADERANT styles during reorganisation. • Maintain and expand Documentation team Wiki.

Key responsibilities: • Creating product listings for a diverse range of items (2,000+ across eight different online stores) with a focus on Search Engine Optimization. • Updates to product listings and categories using backend database. • Changes to product listings and tweaking text to improve SEO (Green Lipped Mussels up 35 places overnight). • Text for promotional website banners. • Administrator and daily poster on three different Facebook accounts (one per store). • Revamped dormant Twitter accounts. • Ran frequent Twitter giveaways as @chocolatestore to drive traffic to the site and move dated stock (note: this account is once again dormant).