Rachel Petri
Senior Marketing Manager @ Planned Parenthood Direct, Inc.
About
I'm an Emmy Award-winning storyteller, brand strategist, and expert communicator committed to supporting organizations making a meaningful difference for good. In my 8+ years of experience I've worked on everything from eye-catching social content to omni-channel campaigns and strategy, supporting mission-driven organizations grow to meet their goals. I am skilled at inspiring an audience into action through the power of storytelling. I believe that how we communicate is what moves and motivates people and that details matter. I use data to inform messaging and tactics that drive meaningful action, and lead teams to do the same. I love building strong relationships and working collaboratively to create successful campaigns and am skilled at doing so in both remote and in-person settings. In 2016 I was awarded a New England Emmy Award for Short Documentary. The winning piece is called "The Healing Power of Yoga," and tells the story of one woman's healing journey from emotional trauma, supported by her meditation and yoga practice. As the Communications & Marketing Manager at LoveYourBrain, I execute all aspects of communications planning, marketing strategy, creative briefs, copywriting, web writing, email marketing, social media, and press to ensure organizational growth and consistency. I also leverage my skills and experience as the Founder & Program Leader of Space to Breathe to offer virtual meditation & yoga courses and 1:1 wellness coaching, directing all brand marketing, messaging, business operations, billing, and program delivery nationwide.
United States
Denver
Health, Wellness & Fitness
Accessible yoga, Gentle yoga, Chair Yoga, Hatha Yoga, Yoga Nidra, Yin Yoga, Branding & Identity, Website Updating, Canva, Adobe Premiere Pro, Adobe Photoshop, Adobe Creative Cloud, Article Writing, Human Anatomy, Active Listening, Adult CPR, Small Business Marketing, Fitness Instruction, Meditation, Yoga Instruction
Experience
Senior Marketing Manager
Planned Parenthood Direct, Inc.
Performance Marketing Specialist
Planned Parenthood Direct, Inc.
Founder, Program & Creative Director
Space to Breathe
Founded a virtual meditation & yoga course and 1:1 wellness coaching business. To grow and sustain a thriving business, I direct all branding, web design, copywriting, marketing, press outreach, business operations, billing, client relations, and course implementation - serving over 150 people nationwide. As a part of this business, I serve as Yoga & Meditation Teacher at various studios across the U.S. Lead multiple styles including Vinyasa, Yin, Slow Flow, Deep Stretch, Meditation, and breathwork. 2016 - 2017 @ lululemon Boston 2017 - 2018 @ lululemon San Diego and Mosaic Yoga 2018 - 2020 @ Coolidge Corner Yoga, Beacon Hill Yoga, and YogaWorks 2023 - Present @ The River Yoga, Nurture, and LoveYourBrain
Manager, Communications & Marketing
LoveYourBrain
Remote
Lead and execute all communications planning, strategy, creative briefs, brand messaging, copywriting, web content, email marketing, social media, press releases, and media coverage to ensure the organization exceeds development and program goals.
Training & Content Specialist
LoveYourBrain
Manager, Brand & Social Media (Storyteller)
lululemon
Greater Boston Area
Led all social media planning and content creation for the region, working with the global and local teams to drive channel growth and engagement.
Manager, People Development
lululemon
Greater Boston Area
Manager, People Development
lululemon
San Diego, California, United States
Manager, People Development
lululemon
Greater Boston Area
Editorial Assistant
Hipcamp
Remote
Led a diverse team of 20+ writers to create exceptional, engaging content for Hipcamp's digital blog and marketing efforts, contributing my own pieces on-going.
Yoga & Meditation Teacher
Yoga & Meditation Teacher at various studios across the U.S. Lead multiple styles including Vinyasa, Yin, Slow Flow, Deep Stretch, Meditation, and breathwork. 2016 - 2017 @ lululemon Boston 2017 - 2018 @ lululemon San Diego and Mosaic Yoga 2018 - 2020 @ Coolidge Corner Yoga, Beacon Hill Yoga, and YogaWorks 2020 - 2023 @ Space to Breathe (Remote) 2023 - Present @ The River Yoga, Nurture, and LoveYourBrain
Brand Communications Coordinator
Reebok
Canton, Massachusetts
Assisted the Global Brand Communications Team to execute creative briefs and marketing campaigns, social media marketing, press releases, photoshoots, and overall brand growth.
Sales Marketing Coordinator
EF High School Exchange Year
Greater Boston Area
Awarded “Top Recruitment Coordinator”, consistently having the highest recruitment and conversion rate, while also working with the Marketing Team Director to rewrite copy for sales email templates and call scripts.
Education
Northeastern University
Journalism
ACT - American College of Thessaloniki
Semester Abroad: September through December of 2012
Rachel Petri's Contact Information
Phone
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