Rachel Mertensmeyer

Rivia Health brings easeful efficiency to healthcare patient payments. We work with healthcare provider organizations to complement their revenue cycle operations and get them paid more while doing less. Rivia Health alleviates staff overwhelm by reducing manual tasks related to outstanding patient responsibility. Our communication and payment platform integrates with the practice management or RCM system to automate billing workflows like appointment and billing reminders, copay or pre-service payments, and payment plan setup. In addition to saving staff time, Rivia Health also improves financial results by communicating more dynamically to patients about balances across text and email and by making it easier for patients to pay across multiple payment methods with a 3-step, no login required process. Our existing customers have described our results as "Outstanding!" with a 33% reduction in bills sent to collections and 75% of payments made by day 12 - before a paper statement would arrive."

WBL, Women Leading Healthcare, is an organization designed to connect and convene senior executive women from across the health care industry to create meaningful cross-sector relationships, expand their presence in board and C-level roles, and harness their collective power to improve the industry.

HealthTech Connect is a consortium founded by the University of Arizona Health Sciences for the start-up, corporate, higher education, funding and economic development communities to advance health technology in Arizona, generate new partnerships and elevate Phoenix’s reputation as an emerging center for biomedical innovation and collaboration.

• Was responsible for portfolio management, innovation pipeline and brand communications • Led cross-functional teams to develop product innovations, from identification of consumer need through to final in-market product delivery • Managed multiple agency partners to develop multi-channel marketing campaigns (Across TV, Digital, In-Store Retail, and Public Relations) from briefing through to local market delivery • Drove eCommerce strategy and omnichannel execution

• Led brand positioning, portfolio strategy, product innovation, and marketing plan for launch of new brand, Avon True Color • Managed the planning and implementation of Avon Makeup annual brand campaigns, i.e. #daretobebold • Planned and implemented a new growth strategy for Avon Makeup core brand business; included portfolio planning, existing product activation, and brand equity building strategy

• Managed the localization and rollout of all digital marketing supporting the launch of the Ford Fiesta across 12 Asia Pacific and Africa (APA) markets, including activation campaigns and brand websites • Led a team with direct supervision of an account executive and digital producer • Facilitated communication with regional brand managers, internal agency teams and local market brand teams

Served as regional project manager working on key digital initiatives at Blue Hive, which is an integrated marketing agency created by WPP for Ford Motor • Managed production of diverse digital platforms supporting the brand launch of the Ford EcoSport across 11 markets in Asia Pacific and Africa (APA) • Developed and drove all digital project plans, managed budgets, timelines, and deliverables • Initiated and implemented process solutions and developed best practices for the APA region • Led QA teams across Asia Pacific and Blue Hive project coordinators • Key accomplishments: led production of the product reveal and launch sites for the Ford Kuga across 5 markets in APA and managed the development and launch of the Lincoln product announcement site in China

Managed integrated marketing and developed co-branding partnerships with global MNCs for the Tory Burch AOR client across the Greater China market • Initiated business development pitch and won U.S. fashion company, Lafayette 148 New York, as new AOR client • Designed and executed a qualitative focus group study, which led to the global brand positioning and China market entry strategy for Lafayette 148 New York • Clients included: Tag Heuer, Kate Spade, LVMH group, Lafayette 148 New York, and Platinum Guild International

Executed business development for 20 luxury wine brands across East Asia • Developed product go to market strategy, price positioning, brand positioning, and distribution channel approach • Achieved market entry of 17 brands, won four new importers, and initiated the sale of a Bordeaux vineyard chateau • Organized participation in and executed over seven trade shows and tours throughout China, Taiwan, Hong Kong, Korea, and Singapore • Created marketing materials and training manuals to support client distribution efforts • Managed the Shanghai office set up, registered the company as a Representative Office in China, and maintained the finances and logistics of the Shanghai Representative Office

Hired, trained, and managed staff writers, wrote articles, and managed design and content for the weekly feature page.

Managed program communications and led campus event planning.

Participated in student government, started the college's first Asian Studies program, and acted as treasurer, fundraiser, and violinist for the Westmont College Orchestra.