Rachel Knapp
Category Manager-Bakery (Retail Ready/DSD) @ Sprouts Farmers Market
About
A highly accomplished and dedicated merchandising professional with 10+ years experience in trend analysis, assortment development, sales, buy plans, product placement, SKU inventory, cost negotiations, markdowns, and product presentations. Leverages communication and analysis skills to review sales performance, coordinate cross-functional teams, and implement markdowns/promotions. A detail-oriented and goal-driven team member who coordinates samples to ensure quality product, creates strategic buy plans to drive profitable assortments, and establishes strong communication with vendors.
United States
Greater Phoenix Area
Apparel & Fashion
Microsoft Word, Product Life Cycle, Gross Margin Analysis, Project Management, Written Communication, Quickness, Gross Profit Analysis, Go-to-Market Strategy, Build Strong Relationships, Attention to Detail, Relationship Building, Forward Planning, Sales Analysis, Purchase Orders, Pivot Tables, Fiscally Responsible, Creative Problem Solving, Management, Microsoft PowerPoint, Consumer Textiles
Experience

Senior Merchant/Buyer-Beauty & Home
Los Angeles Metropolitan Area
• Manages high volume omni assortments, accounting for $45,000,000 in $ sales and 8,000,000 in unit sales annually. • Leads both home & beauty Buyers, mentoring them for growth and success in ownership of each category. • Responsible for maintaining inventory levels for core replenishment items, comprising of 40% total beauty sales. • Spearheaded growth categories in 2024 by conducting market research and collaborating with external partners, which resulted in the successful launches of 25+ fragrances and 9% of total beauty $ sales. • Analyzes weekly selling reports through Tableau and KPI’s to identify best and worst sellers within each category and react quickly to customer needs. This included working closely with Planning and Allocation departments to meet business targets.

Merchant/Buyer-Beauty
Los Angeles Metropolitan Area
• Oversaw 5.6M in unit receipts annually while continuing to expand beauty in trending categories. • Achieved $33,000,000 in sales in 2022, a +29% sales increase from the prior year. This was driven by growth in the tools category which accounted for 68% of total beauty sales. • Collaborated with cross-functional partners such as production, product development, and planning to ensure costs were analyzed, designs are adopted, and OTB was met.

Merchant/Buyer-Home, Cosmetics & Riley Rose Beauty
Los Angeles Metropolitan Area
• Responsible for re-launching the home category, growing total beauty for F21 and Riley Rose. This included 50+ brands under Riley Rose and 12 “shop in shops” within F21 stores. • Through strategic vendor negotiations and competitor market analysis, I increased overall profit margins by +2% YOY.

Merchant/Buyer-Handbags
Greater Los Angeles Area
• Created strategic buy plans to drive successful assortments while establishing collaborative relationships with vendors. • Provided feedback to vendors regarding modifications to handbag or cosmetic bag fit, length, materials, and hardware. • Performed competitor and market analysis; researched emerging trends in style, color while sourcing new materials.

Associate Merchandiser-Splendid | ella moss
Greater Los Angeles Area
•Finalized retail and wholesale lines and helped send to showrooms each season •Coordinated with design and sales teams to update internal and sales line sheets •Reviewed weekly sales, created business analysis reports and presented to design •Maintained GTM seasonal style list, merchant sample log and fit issue files •Utilized pivot tables and v-lookups on a daily basis •Analyzed production costs, selected target retails and reviewed IMU% for all styles •Created wholesale booking reports at the close of each season •Worked with production and sales teams for special request developments

Associate Buyer | Merchant- Outlet Tops
Greater Los Angeles Area
•Responsible for entire tops category, this accounted for $24,000,000 in receipts annually •Reviewed sales each week and presented best/slow sellers •Adjusted styles on order based on current trends and selling •Analyzed and implemented all markdowns and promotions •Created buy plans for future assortments and updated as needed •Assorted all knit, woven and sweater tops for each collection •Presented buys to merchandise and planning teams each season •Negotiated costs and delivery dates with production teams •Worked with the visual merchandising team to finalize product placement

Assistant Buyer | Merchant- Outlet Tops and Dresses
Greater Los Angeles Area
•Assisted merchant with all top and dress categories •Coordinated samples with internal departments and managed closet •Worked with the visual merchandising team finalize product presentation •Reviewed costs and delivery dates with production teams then tracked all product on order •Analyzed and executed markdowns and promotions •Maintained strong and open communication across all departments

Assistant Buyer | Merchant- 2b Tops
Greater Los Angeles Area
•Worked with merchants on assortment, fabrications, colors and styling •Created new styles through private label developments •Tracked products on order, checked deliveries, managed files and samples •Improved vendor and interdepartmental relationships

Assistant Stylist
Greater Los Angeles Area
Assisted the styling team in photo shoots by prepping the garments and accessories for the shoot scheduled for each day. This includes steaming, organizing and returning items that were used in the photo shoot. Worked with photographers, hair and makeup artists and models in order to successfully complete the correct looks for each event. Transferred and prepared looks for the next day's shoot.

Showroom Assistant
Greater Los Angeles Area
Helped showroom managers with pricing new merchandise by using the "loop casas" computer system. Prepared all previous season inventory for wholesale shipment. Removed all security tags on clothing, scanned all items in order to keep track of garments being shipped to warehouses.

Celebrity Stylist Intern
Taylor Jacobson
Greater Los Angeles Area
Sample trafficking; pick ups and returns, responsible for jewelry pick ups and returns, assisting on set for photo shoots, completing daily errands, aiding in the preparation of editorial and commercial styling projects, merchandising the studio; making sure it looks presentable, and setting up fittings for clients.
Rachel Knapp 's Contact Information
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