Rachel Nielsen

At Twirl, we help brands scale authentic, high-performing content by connecting them with a global network of creators ⭐️ I focus on turning client goals into creative content that performs - all while keeping things human, culturally relevant, and engaging. Creative Strategy – Supporting brands and agencies on ideation, creative direction, and building briefs that align with their goals, platforms, and audiences. Client Relationships – Leading strategies to drive retention and growth through thoughtful CRM touchpoints - from check-ins and feedback loops to events and education that build loyalty and trust (e.g. webinars). Creative Ops – When needed, I step in to support day-to-day operations, ensuring timelines are met, quality is consistent, and clients (and creators!) have a smooth, seamless experience.

1. Operations - running day-to-day ops of the company, including client servicing, managing timelines, quality control, and managing the ops team. 2. Creators - building our creator network, including leading creator acquisition, community engagement, and providing tailored recommendations to clients content needs. 3. Content - supporting clients with strategy, ideation and brief building.

- handle information and process bookings through ticketing and communications software such as Spektrix - confidently and efficiently execute complex administrative tasks by being highly organised and process-driven - working and communicating with colleagues to give customers and performers the best experience of our venue - assisting with assembling stage sets and organising props - ensure customer safety and comfort during live shows - trained in health & safety protocols in case of emergency

helping small businesses and fellow creatives level up their branding and social media engagement ✨ Hooray Health & Protection (March 2021 - present) - design weekly graphics for social media and blog posts - designed graphics for website pages and infographics Sussex University Drama Society (September 2020 - May 2022) - manage social media platforms - organise and design marketing materials - connect with members & retain engagement Perhimpunan Pelajar Indonesia Brighton (Indonesian Students Association Brighton) (Sept 2019 - 2021) - design marketing materials - collaborate with events & marketing team to plan, write, film, and edit promotional videos

- produced engaging, informative, and trending content for use across social media (instagram, tiktok, facebook, twitter, and pinterest) aimed at fintech enthusiasts and a genz / millennial demographic - assisted in executing communication campaigns and other strategic engagement work, such as writing blog posts on Medium and contacting PR opportunities to promote the company's token launch and values - refine and expand the company's voice and persona - analyse competitor activity and recommend improvements to increase performance

- provide outstanding and personable customer service through friendliness, clear communication, and being conscientious - manage bookings to ensure an effective flow of the course, especially at busy weekend hours, resolving conflicts with empathy and confidence - co-ordinate and manage tournament events - responsible for overseeing the company's online interactions across our platforms - reach out to and develop relationships with relevant businesses and football enthusiasts to provide maximum potential reach and ROI - developed and produced a variety of creative media campaigns through producing organic social content for their digital platforms (instagram, youtube, facebook, and website) - fostering a sense of community during Lockdown through documenting customer success, engaging customers for social media posts, and creating incentives for them to post UGC

Gained skills for media industry such as social media management, campaign proposals & leadership, etc. Contributed & assisted in ongoing projects. Built good relationships with employees.

Modules include Approaches to Contemporary Performance, Thinking through Theatre, American Teen Cinema, Chinese Cinema, and Working with Film.

Subjects included Business Management, Information Technology in a Global Society, and English A Language and Literature.