Rachel Froomes (nee Lawley)
General Manager @ Kollektive
About
C-suite commercial leader and General Manager with a proven record of driving enterprise-level growth through disciplined strategy, executive-level negotiation, and high-performance leadership. Recognised for setting clear commercial direction, aligning sales execution to broader business objectives, and delivering sustained, profitable outcomes. Trusted advisor to founders, boards and senior stakeholders, with a strong reputation for building deep, long-term client and customer partnerships across complex, competitive markets. Highly effective communicator with the executive presence to influence at all levels and lead through change. Strategic and creative problem-solver who builds cultures of accountability, innovation and performance. Entrepreneurial in mindset, commercially rigorous in execution, and deeply customer-led, with the ability to balance growth ambition with operational discipline. Extensive leadership experience launching, scaling and transforming market-leading portfolios across beauty, wellness, medical and healthcare, dermatology, e-commerce, FMCG and pharmacy, with a consistent focus on value creation and market leadership.
Australia
Greater Melbourne Area
Wholesale
Turnover, P&L Management, E-Commerce, Relationship Development, Operations Management, Project Management, Emotional Intelligence, Brand Management, Consumer Behavior, Business Transformation, Leadership, Team Leadership, Commercial Management, Mentoring, Team Management, Channel Partners, Global Sales, SALES & MARKETING MANAGEMENT, BUSINESS DEVELOPMENT, SALES PROFESSIONAL
Experience
General Manager
Kollektive
As General Manager, I spearhead Kollektive’s strategic vision, combining commercial leadership with a deep commitment to scaling premium brands across the baby and children’s consumer goods sector. I lead high-performing teams driven by entrepreneurial thinking, innovation, and the development of strong, long-term partnerships that deliver sustainable growth.
National Sales Manager
Kollektive
Melbourne, Victoria, Australia
Kollektive is a leading boutique distribution partner specialising in premium baby and children’s consumer goods. We proudly represent some of the world’s most recognised and trusted brands, including BIBS Denmark, Trixie, Kids Concept, Moonie and more. Our culture is grounded in entrepreneurial thinking and innovation, supported by an agile, forward-looking team focused on building strong, long-term partnerships with both retail customers and brand partners.
Principle Practitioner and Consultant – Boutique Business Consultancy and Locum service
Synergy Naturopathic Healing
Victoria, Australia
Supporting Australian Naturopaths for over 20 years with business planning, strategy, and transformation support. A locum service established to support practitioners to maintain continuity of patient care while taking time away from their business (parental leave, sabbatical, holiday leave).
National Sales Manager (Head of Sales) - Active Cosmetics Division ANZ
L'Oréal
Melbourne, Australia
Mental Health Ambassador
L'Oréal
Australia
Ethics Ambassador
L'Oréal
Australia
Country Sales Manager - Australia - Pharmacy & Department Store
Brand Developers Limited
Port Melbourne Australia
Country Sales Manager - Australia- Thin Lizzy
Brand Developers Limited
Port Melbourne Australia
Global Sales Director
Bio Concepts – Innovative Nutritional Solutions
Melbourne VIC
Sales & Marketing Director ANZ
Bio Concepts – Innovative Nutritional Solutions
Brisbane QLD & Remote Office Melbourne VIC
Victoria Sales Manager
Bio Concepts - Innovative Nutritional Solutions
Victoria, Australia
Practitioner Technical Advisor Vic/SA/TAS
Integria Healthcare
Victoria, Australia
Education
International Business Management Institute (IBMI)
Business/Commerce, General
International Business & Economics | Strategy & Operations | Essential Management Skills | Finance & Accounting | Human Resource Management | Marketing & Communications
Box Hill Institute
Rachel Froomes (nee Lawley)'s Contact Information
Phone
Find the Right Leads
Find Verified Contact Data
What LeadContact does well
Find verified emails, phone numbers, and decision-makers with 98% accuracy.
Find Leads
Find the right people by company, role, industry, location, and more.
925M+ professional profiles
Find Emails
Access verified email addresses for your target contacts.
657M+ emails
Find Phone Numbers
Get cross-validated phone data from multiple top sources.
239M+ phone numbers
More Accurate. Lower Cost.
Find contact data in 1 tool with 98% accuracy
LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.
Great conversations start with the right contact.
It’s time to find yours.