Rachel Eyre

Lead a team of 175 and £200m marketing investment to create and execute the marketing communications of iconic British retail brands in grocery, general merchandise, home and furniture and clothing. Key roles and responsibilities include: - Campaign Management (direct the strategy and execution of all marcomms across our brands, including brand, seasonal, value, product and trade events) - In-store communications (own the strategy for all in-store comms, across the estate, balancing behavioural science, creativity, insight-led customer journey and experience mapping, innovation and seamless operational execution to improve customer satisfaction and deliver incremental sales and profit) - Brand guardianship (create and govern the expression of all our brands, building distinctive assets to increase effectiveness and raise the bar on creative excellence) - Content design and production (own in-house creative, design and production, delivering assets for marketing, internal comms, ecommerce, packaging and more. Includes oversight of large-scale in-house studio) - Print and Publications (provide central print management services for Sainsbury's Group, and oversee end-to-end production of key publications including Argos catalogue) - Scale leadership (leading, motivating and directing a large multi-brand, multi-site, multi-discipline marketing team and supplier base, ensuring they are challenged and motivated to do the best work of their careers

Finding, creating, onboarding and growing distinctive challenger brands that give customers more reasons to choose Sainsbury’s Delivered over £200m incremental and margin-accretive sales and shifted perceptions of Sainsbury's as a destination of innovative and exciting products customers can't find in other supermarkets Identified and landed venture opportunities to deliver incremental revenue streams to the corporate P&L

Lead the overall marketing department as a member of the Marketing Leadership Team and lead a diverse team of 90 marketers in the following broad areas: - production of all direct and non-direct marketing campaigns, across all channels and product categories - management of the customer contact centres and customer change programmes - brand expression and governance - data governance - agency performance and relationship management

A key role supporting a pan-geography and pan-segment marketing function of over 600 professionals, with investment oversight of c.£400m and remit across marketing, brand, citizenship, employee engagement, sponsorship, reputation and insight. - Provide strategic counsel and support to Managing Director of the global Marketing function, in service of the Barclays purpose and brand values - Use skills, experience and holistic business oversight to consult to professionals of all in-scope disciplines, influencing strategy and optimising output - Professionalise the newly created marketing function by designing and delivering effective and efficient operational programmes, including financial, communications, planning and people strategies and processes - Lead on development and implementation of the group-wide Sponsorship strategy, securing Group Executive Committee and Board sign off and implementation through the complex business matrix - Own and leverage Barclays’ strategic partnership with One Young World, a not-for-profit that empowers the brightest young people from around the world to affect positive social change - Incept, design and deliver the first group-wide Marketing People Strategy, to drive capability, mobility and retention of talent across our population - Active member of the Brand, Reputation, Citizenship and Marketing leadership team and the Marketing Leadership Committee - Support the most senior body governing the Barclays brand in role as Secretariat for the Brand and Events Council

Ownership of the Barclays brand in the UK with a team covering three main areas of responsibility - Brand Identity, Brand Strategy and Colleague Engagement • Designed, launched and manage Brand Agent programme, recruiting over 500 Brand ambassadors through the business on to a world-class colleague engagement programme. Engagement levels currently at 99% • Launched and managed new central content model to increase consistency and quality of through-the-line marketing communications. Exceeded all key brand metrics targets and reduced creative costs by £160,000 in six months • Designed and implemented a strategic brand positioning and naming process to support innovations launching to market; provide brand strategy and ideation consultancy to proposition teams through the business • Design communications strategies for marketing channels, including branch marketing and social media • Developed and implemented new visual identity systems in UK market

• Led design and development of the 2010 Students marketing strategy, using innovative print and online content programme. Website visits increased by 800%, media plan delivered 133% of targeted value and sales increased by 15% year on year • Delivered several successful through-the-line marketing campaigns, including TV, press, online, social media, radio, email and branded content • Develop and monitor robust measurement plans and key performance indicators to maximise and demonstrate benefit to business, and to optimise future campaigns