Rachel Chan

Assistant Director, Group Digital & Technology (Non Properties) @ Sun Hung Kai Properties Limited

About

Scaled digital businesses across industries with proven B2B and B2C results: launched Yahoo! Deals to market leadership, enabled enterprise partners like Zalora achieve 10x category growth, drove Disney's China e-commerce to top-3 revenue via Alibaba/Tencent partnerships, delivered 60% sales growth through APAC expansion during COVID disruption. Core Expertise: Performance Marketing | Enterprise Partnership Development | Marketplace Management (50+ platforms) | B2B/B2C Strategy | P&L Management | Customer Data Platform integration | Strategic Alliance Building Unique Value: Rare bridge between Chinese/Western digital ecosystems and business models. Proven enterprise enablement specialist with track record: 200% channel growth, 100% profit gains, 100+ strategic partnerships, C-level engagement across international enterprises. Currently consulting Chinese martech companies on enterprise solutions while exploring senior Digital Business Leadership roles where cross-cultural expertise drives competitive advantage. Ready to transform your digital strategy.

Country

Hong Kong SAR

City

New Territories

Industry

Internet

Skill

Generative AI, AI Agents, Python (Programming Language), Artificial Intelligence (AI), Psychology, SQL, Data Analysis, Analytical Skills, Data Visualization, Digital Transformation, International Logistics, Data-driven Decision Making, Project Management, Leadership, E-commerce, Strategic Partnerships, Marketing, Marketing Strategy, Web Analytics, Business Development

Experience

Assistant Director, Group Digital & Technology (Non Properties)

Sun Hung Kai Properties Limited

2022-8 - Present · 4 yrs 2 mos

**Digital Transformation Leader** driving ROI-focused initiatives across shopping malls, hotels & leasing. Delivered 20% efficiency growth for YATA through advanced analytics technologies. Led C-level digital adoption, achieving measurable performance optimization and sustainable growth across the conglomerate.

E-commerce Development Director

Strawberrynet

2020-3 - 2022-8 · 2 yrs 6 mos

**Revenue Growth Leader** driving 60% sales growth and 100% profit optimization despite COVID disruption. Led enterprise partnerships with 10+ marketer teams, enabling resellers to achieve significant category growth. Executed APAC/Middle East expansion via Amazon, Rakuten, Shopee. Delivered ROI-focused management across 50+ platforms and consultation for 20+ enterprise resellers, sustaining double-digit growth through partner enablement.

Head of Corporate Planning

AsiaWorld-Expo Management Limited

2018-7 - 2020-2 · 1 yr 8 mos

**Strategic Business Development Leader** driving digital transformation and operational efficiency across Greater Bay Area expansion. Led cross-functional collaboration with Hong Kong Airport Authority, implementing AI-driven IoT solutions for asset optimization and energy management.

Manager, Digital Business

Hong Kong Disneyland

2014-5 - 2018-7 · 4 yrs 3 mos

**Digital Business Leader** building China e-commerce operations from ground zero, achieving 200% channel growth 3 years ahead of schedule despite Shanghai Disney competition and Occupy Central disruption. Led high-performance team delivering sustainable double-digit revenue growth through strategic partnerships with Alibaba, Tencent, WeChat. Executed ROI-focused startup strategy.

Senior Manager, E-commerce (promoted in 2011)

Yahoo

2009-7 - 2014-4 · 4 yrs 10 mos

**Yahoo! Deals Founder** pioneering Hong Kong's e-commerce platform to #1 market leader within 12 months. Built enterprise partnership program recruiting 100+ brand partners including AUDI and Disney. Achieved 100% YoY growth through partner enablement. Delivered B2B advertising solutions sustaining advertiser success.

Assistant Marketing Manager (promoted in 2007)

SmarTone

2005-3 - 2009-7 · 4 yrs 5 mos

**Digital Marketing Strategist** transforming mobile entertainment through data-driven marketing optimization and strategic partnerships. Pioneered subscription-based revenue streams with music service and mobile TV innovation. Delivered ROI through targeted promotions, user engagement campaigns, and product positioning that reshaped Hong Kong's mobile entertainment landscape.