Rachel Berry

Design, direct and produce creative concepts. Scout location targets and recruit models. Secure permits and model releases. Final editing and digital post-production work via Adobe Photoshop and Adobe AfterEffects. Maintain record of all client portfolios, contact information and work files.

In charge of company identity rebrand and strategy. Collaboration with C-Suite executives, VP's and directors of sales and marketing departments. Logo design, brand identity, style guides, mobile app and website design, marketing assets, social media campaigns, copy writing and editing. Onboarding and management of junior designers, scheduling and communication with development teams for all UX/UI design.

Concept, copywriting, graphic design and motion graphics animation for an advertising campaign in collaboration with the New York City Department of Health for an initiative to promote mental health awareness initiatives.

Created promotional and advertising assets to increase business revenue for California style restaurant on the Upper West Side. I focused on hand painted typography and illustration consistent with the brand. I painted six separate designs for their restaurant windows and designed twelve typefaces for a three foot long chalk board advertising craft and local beers.

Collaboration with Autumn Mishler Creative Studio, a brand identity consultant based in New York City. We worked together to create updated menu and illustration designs to be consistent with brand identity for Tanner Smiths, a NYC midtown bar and restaurant. Provided consultant work for typography and graphic layout design.

Created branded content for one of NYC's top improv comedy clubs. I assisted in all aspects of video production, shooting in-house content and live shows, editing, and publishing with AfterEffects and Premiere Pro. I maintained PITtv social media accounts.

Provide design and research support for a multi-disciplinary studio specializing in graphic design, 3D animation, motion picture titles, and illustration. Image research for new design book publication. Design and concept for “Freedom to Vote” project, using bubble wrap, hypodermic needles and acrylic paint for a live art show.

Art directed a team of 4 for identity rebranding for Williamsburg Dental Arts. This luxury dental office caters to an upscale clientele, providing the latest state-of-the-art 3D technology and scans, in addition to hosting a gallery space for local artists. Responsible for art concepts, presentation and layout, as well as team scheduling.

Worked with reader activists to campaign for change in the field of literacy. Redesigned and illustrated four classic fairytales by the Grimms Brothers. Managed a team of three designers in the creation of new artwork and marketing presentations ready for pitching. Maintained files of all presentation materials and a weekly meeting calendar for the team.

Supported commercial photography and digital video studio serving a range of premier clients in print, fashion, advertising and digital media. Assisted in the day-to-day operation of three drive-in shooting stages, lighting and grip department and assisted with client service. Worked with studio and client staff during photo and video shoots, assisted crews with equipment and provided support to staff and production teams.