Rachel Adams

• Lead creative operations and traffic management by overseeing project timelines, resource allocation, budgets, and cross-functional workflows for a tech marketing agency. • Directly manage and mentor a team of designers, facilitating recurring syncs and feedback loops to ensure a high quality bar, team connectivity, and designer career growth. • Manage and build agency freelance practice by hiring, onboarding, and creating systems that work fluidly with external vendors. • Developed processes that allow design teams to work more effectively and maintain brand consistency at scale. • Championed the use of generative AI and no-code tools to automate recurring tasks and create efficiency in work flow.

• Manage 2 design managers and lead a team of 8 designers producing integrated marketing assets—infographics, ebooks, websites, and campaigns—for B2B technology clients. • Support project scoping, proposals, timelines, and resource allocation to ensure efficient production across multiple concurrent projects. • Translate business and marketing strategy into cohesive creative plans that align with brand and communication goals. • Oversee brand consistency across all deliverables and maintain the highest quality standards. • Implement systems in Figma, Smartsheet, and Adobe Creative Cloud to streamline workflow.

• Manage a multidisciplinary design team with a focus on capacity planning, professional development, and maintaining a high standard of creative output. • Oversee the end-to-end hiring and onboarding lifecycle, creating integrated systems that unify the designer experience across departments. • Partner with the Creative Director to engineer efficient design processes and frameworks that allow the team to work more effectively at scale. • Maintain library of resources for design team including client brand guidelines, examples of work, and other design material. • Build best practices around accessibility and train team on how to execute accessibility reports on marketing deliverables.

• Design marketing material for clients like AWS, Microsoft, and more including but not limited to ebooks, pitch decks, branding, infographics, websites, keynotes, tradeshow booth graphics, landing pages, social content, animations, and solution briefs. • Spearhead internal marketing efforts with the sales team by creating branded sales material and social content. • Act as a co-chair for company's DEIB working group.

• Lead all graphic design related projects; intermediary to the CEO, COO, Director of Product Development, and Director of Marketing • Designed and managed all packaging projects with Industrial Designers, overseas Packaging Engineer and team • Developed digital brand content; design new company website and update online retail listings for Costco.com and more • Lead, organized, and art directed in studio and lifestyle brand photoshoots • Created and implemented the company’s first design systems and templates

• Designed digital banner ads for Target desktop and mobile sites; including Pinterest, Audio and Facebook ads • Collaborated with Art Directors, Project Managers, Copywriters, Proofreaders and Designers in an agency setting • Compiled decks for client, Target Media Network

• Managed team of eight in-house designers / project managers by driving creative initiatives and coordinating parallel projects from the beginning sketches to final solutions • Planned for and executed product line launches by communicating with brand leaders at Fortune 500 companies • Collaborated with Executive team to discuss business opportunities, set plan of action, and follow through to creative execution ultimately driving revenue up 212% over 6 years • Developed creative strategies with Executive Sales Director to maximize business with current clients and engage new customers • Spearheaded digital and non-digital creative marketing projects along with the Marketing Director to promote different brands • Led various product sourcing initiatives and provided design solutions through successful communication with overseas markets • Built and strengthened creative team by reviewing best practices, offering constructive performance feedback, and inspiring individuals to foster their personal growth

• Implemented company-wide processes to strengthen overall creative output and create a more efficient work flow • Created library of digital assets, style guides and templates for the design and product development team • Updated and optimized product assortments and packaging designs to better fit individual retailers various needs • Lead, organized, and art directed in studio and lifestyle brand photoshoots • Worked closely with outside agencies and consultants on design projects to expand company’s product lines

• Initiated digital design projects including re-designing brand website, landing and product pages, banner ads • Designed marketing collateral such as catalogs and in store displays, created social media campaigns to promote brand • Produced design specs and packaging artwork for factories in China to create samples and ultimately production pieces • Coordinated photo shoots by booking photographers, location, models, and selecting props