
rachael vailsteele-henry
copywriter
About
Ad Copywriter & Social Media Coordinator
united states
fort wayne
marketing and advertising
social media, copywriting, press releases, marketing communications, social media marketing, social networking, marketing, advertising, proofreading, adobe creative suite, event planning, public relations, editing, blogging, facebook, creative writing, public speaking, copy editing, interviews, strategic communications, organizing, concepting, online social networking, viral marketing, pop culture, event management, non profits, newsletters
Experience

coordinated campaign field organizer
indiana democratic party
Recruited and trained volunteers to talk to their neighbors and community about voting for the Democratic candidates for Senator and Governor.

freelance social media coordinator
the pampered chef
Planned, executed, and monitored social media campaigns. Provided insight in marketing meetings for what would work on social. Developed plans for new marketing tools for Consultants.

srm coordinator
syncreon
Maintain data accuracy across spreadsheets, databases, departments, and our clients

interim online communications
girl scouts of michigan shore to shore
Update and maintain the council’s online presence.

teacher's assistant
the funky buddha yoga hothouse
Helped students of different experience levels get deeper in their yoga poses and keep breathing

brand team
gap inc.
Assembled window displays for new collections and place new product in each GAP department

freelance junior copywriter
deksia
Writing copy for a variety of projects Concepting visuals to accompany copy

advertising intern, public relations representative
the center for emerging enterprises
* Working on the advertising and public relations for a developing sitcom * Represented the Center for Emerging Enterprises at media interviews and award dinners, talking about the sitcom and the new product placement website * Team member, preparing to pitch the sitcom to Ford Motor Co. * Developed the logo and identity for the fictional GoFers business in the sitcom * Developed cross promotion and marketing for the new product placement website

sales associate
express scripts
* The trendy girl at the front of the store asking what brings you in * Set up the floor, folded clothing and dressed the manikins in the new line for the season * Matched the right clothes and accessories to the customer based on their likes and personality * Observed a variety of customers; how they acted in the store while looking and trying on clothes and what they purchased

student assistant library work study
salem high school
* A semester long work study working with the high school librarian * Compiling a list of historical fiction books for grades 9 to 12 * Indexing the old year books from the early 1900's to make a master list of students for local historians

organizing fellow
obama for america
Used social media to promote and share volunteer events as well as reach a younger audience

advertising and public relations
the awesome mitten
Organized the marketing and social media plan, started to develop the brand's presence on other social media sites. Developed future event proposals and contributed to articles about local Michigan businesses.

copywriter
do it best corp.

social media marketer
spinweb internet media
Planned, executed, and monitored organic and paid social media campaigns for a variety of clients. Contributed to the company blog on social media related topics.

field organizer
obama for america
Recruited and trained volunteers to talk to their neighbours and community about voting to reelect President Obama

social media intern
girl scouts of michigan shore to shore
* Maintained the council’s social media presence * Compiled press releases, web copy and media alerts * Developed new innovated ways to promote girl scouts, cookies and camp

digital marketing, administrative and operations associate
jophiel
Assisted in digital marketing planning and writing. Added new merchandise orders to the sales database and then processed and prepared the new merchandise for the sales floor when it arrived.
Education
the polishing center
advertising
grand valley state university
advertising
schoolcraft college
liberal arts
rachael vailsteele-henry's Contact Information
Phone
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