Rachael Staples

Rachael Staples

Marketing and Sales Consultant

About

B2B marketing and sales leader with 10+ years’ agency and consultancy experience, specialising in programmatic & retail media, Amazon/marketplace advertising, and martech-driven demand generation. I lead small teams (2–5 FTE), own GTM and ICP, and translate product and data into repeatable pipeline growth. I’m pragmatic about AI — I deploy automation to accelerate sales workflows and optimise media performance, focusing on measurable uplift (lead velocity, CPC/CPA, or efficiency gains) rather than experimentation for its own sake. Key strengths: • GTM, ICP & positioning — run end-to-end pipeline health and attribution • Programmatic & retail media — selling into brands and agencies • Martech & CRM — HubSpot / Salesforce / ActiveCampaign; automated lifecycle and lead scoring • Sales leadership — hiring, coaching, pitches, RFPs, and hands-on enablement Specialisms: *Sales / sales strategy *CRM / marketing automation *Email marketing *Team leadership / pitch management / strategic direction *Strategic Partnerships *Marketing Strategy *B2B Communications *Marketing and Sales Project Implementation *Lead Generation *Project Management *SEO & PPC *Copywriting *Agency Management *Team Management and Direction *Marketing & Sales Consultancy Support *Website and Branding Management Looking to lead growth and performance marketing teams at scale for agencies or brands focused on programmatic, retail media, or marketplace advertising. Open to senior manager / director roles.

Country

United Kingdom

City

London

Industry

Marketing & Advertising

Skill

Go-to-Market Strategy, Sales Target Management, Relationship Building, New Business Sales, Contract Negotiation, Sales Management, B2B Marketing Strategy, Communication, Marketing, Marketing Strategy, Sales, CRM, Email Marketing, Account Management, Key Account Management, Sales Presentations, Social Media Marketing, Manage Client Relationships, Presentations, Networking

Experience

Freelance Marketing and Creative Services

Marketing and Sales Consultant

Freelance Marketing and Creative Services

2017-7 - Present · 9 yrs 3 mos

London, United Kingdom

B2B marketing and sales leader with 10+ years’ agency and consultancy experience, specialising in programmatic & retail media, Amazon/marketplace advertising, and martech-driven demand generation. CIM qualified. I combine strategy, client relationships, people leadership and commercial judgement to drive growth. I build and lead small teams (2–5 people) that turn product insight and performance data into repeatable, measurable pipeline growth. My work blends strategic GTM planning with hands-on execution — designing campaigns, optimising channels, and building CRM and automation systems that convert. Contact me via miss.rachaelcs@gmail.com. Core competencies Commercial strategy | Demand generation | CRM & marketing automation | Strategic partnerships | B2B communications | Pitch management | Team leadership | SEO & PPC | Copywriting & brand messaging

Seed Group

Consultant - Strategic Partnerships (UK)

Seed Group

LinkedIn
2022-3 - Present · 4 yrs 7 mos

London, England, United Kingdom

Seed Group is a company of the The Private Office of Sheikh Saeed bin Ahmed Al Maktoum, a member of the Royal Family of Dubai. It is a diversified company operating in industries including artificial intelligence, machine learning, blockchain, telecommunications, hospitality, real estate, healthcare, FinTech, contactless payments and tourism. • Identified & qualified UK companies for Middle East market entry; materials adopted as best practice at HQ • Facilitated introductions and initial GTM planning for UK firms entering UAE/regional markets • Referral contact for UK businesses

Melody, commerce marketing agency

Director of Sales Marketing

Melody, commerce marketing agency

LinkedIn
2023-1 - 2025-9 · 2 yrs 9 mos

London, England, United Kingdom

Led the marketing and sales department, defining strategy, implementing campaigns and running a team who I brought in and trained. Set up new operational processes to improve departmental and company efficiency, implemented new AI tools, and created training assets to support my team. Ran new website build achieving core metrics. Overall doubled lead generation and secured opportunities with large scale clients such as LG, Louis Vuitton Moët Hennessy, and Biomed.

Melody, commerce marketing agency

Sales Marketing Manager

Melody, commerce marketing agency

LinkedIn
2020-1 - 2023-12 · 4 yrs

London Area, United Kingdom

SMP (Simpson Mahoney Parrock Limited)

Marketing & New Business Consultant

SMP (Simpson Mahoney Parrock Limited)

LinkedIn
2020-1 - 2025-9 · 5 yrs 9 mos

London, England, United Kingdom

In Front Digital

Advisor and Lead Consultant

In Front Digital

LinkedIn
2023-5 - 2023-9 · 5 mos
Recruitment FDs

Marketing Consultant

Recruitment FDs

LinkedIn
2023-1 - 2023-5 · 5 mos

London, England, United Kingdom

Aristar Financial Consulting Ltd I Certified B-Corp

Marketing Consultant

Aristar Financial Consulting Ltd I Certified B-Corp

LinkedIn
2022-11 - 2023-5 · 7 mos

London, England, United Kingdom

Cloud Talent Consulting

Consultant

Cloud Talent Consulting

LinkedIn
2021-10 - 2022-6 · 9 mos

London, England, United Kingdom

End-to-end C-Suite recruitment and HR support on an international scale.

Stellar Global Ltd

Marketing & Sales Manager

Stellar Global Ltd

LinkedIn
2018-9 - 2020-3 · 1 yr 7 mos

London, United Kingdom

Mash provide exceptional staff to the experiential, retail and corporate event industries. Founded in 2004, Mash employs 22 staff in London and delivers over 50,000 staffing days every year.

Live Union

Business Development Director

Live Union

LinkedIn
2019-3 - 2019-12 · 10 mos

London, United Kingdom

Education

HubSpot Academy

HubSpot Academy

LinkedIn

Marketing Automation & Inbound Marketing Strategy

2019 - 2020 · 1 yr

Development of marketing automation programme and proficiency in inbound marketing to based on best practice.

CIM | The Chartered Institute of Marketing

CIM | The Chartered Institute of Marketing

LinkedIn

Marketing

Rachael Staples's Contact Information

Email

******@***.com

Phone

(**) *** ****

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