rachael hughes

* Assisted Buyer in coordination and execution of marketing plans and advertising to achieve sales growth * Analyzed current sales trends and performed regular competitive analysis to develop future initiatives * Collaborated with E-commerce and vendor partners to develop online marketing and promotions * Managed vendor relations and processes relating to product procurement, sales plans, and marketing strategies * Assisted with providing appropriate communication and directives to 264 department stores under the Bon Ton nameplate

* Provided analysis for category performance and consumer market trends * Developed item movement forecasts for purposes of planning procurement needs * Assisted in planning merchandising roadmap and category promotions; secured advertising contract agreements with vendors * Maintained a strong business relationship with vendor representatives and served as category liaison to 150 Pick’N Save, Copps and Rainbow Foods Stores in a two-state area

* Created and managed organization’s marketing strategies including brand development, website traffic growth, designing advertising campaigns, social media and disseminating press releases to local media * Organized all aspects of press relations for fundraising events, including interview scheduling, media targets, and press kits * Increased Facebook followers by 62%, increased Twitter followers by 44% and added an email component to marketing strategy with database of 2,000 members

Northwestern Mutual is a financial services company that offers a variety of insurance and investment solutions. Since our founding in 1857, through every recession and every economic boom, we've kept our focus on the long term, delivering our clients and policyowners consistent financial strength year after year (http://u.nm.com/1MaCBo6). Our financial representatives build lifelong relationships to help clients identify their unique needs in order to provide long-term solutions. To learn more, go to www.NorthwesternMutual.com.Comments are encouraged, but we ask that you use good judgment when posting and respect the community. For regulatory reasons, comments about specific Northwestern Mutual products and services cannot be posted here. Also, do not post any personal data or account information. All comments will be reviewed. Inappropriate, abusive, redundant or irrelevant comments may be removed. Contact us at http://www.northwesternmutual.com/contact-us.

Activities and Societies: Zeta Tau Alpha, Order of Omega, Kappa Tau Alpha, National Society of Leadership and Success