Rabie Elbashir

Brand Transformation and Development: • Built and transformed various B2B and B2C brands into eCommerce websites from scratch. • Successfully launched Cilek.sa, a kid's furniture brand, using Shopify. The website is now fully operational. • Developed Businesscode.sa, a B2B brand, using Magento, achieving a successful launch. • Relaunched Noorgallery.com, a luxury furniture brand, enhancing its online presence. • Currently developing Binshhome.com, a modern marketplace for home furniture and accessories. Project Management and Development: • Managed and developed multiple eCommerce projects, coordinating with third-party partners to ensure successful integrations and launches. • Collaborated with marketing teams to build strategies aimed at improving sales and performance. Marketing and Sales Expansion: • Increased brand expansion and sales through online campaigns across Google networks and social media, influencer collaborations, and offline marketing with schools and educational organizations. • Created rich online content, including detailed product specifications and descriptions. • Implemented and continuously improved best SEO practices. Customer Engagement and Conversion: • Developed marketing funnels to engage and convert customers into loyal clients through rewarding programs and special offers. • Implemented automated email marketing processes for remarketing and targeting website users, increasing the conversion rate. UI/UX Development: • Worked with the team to continually develop the UI/UX of websites, ensuring best practices. Customer Experience and Operations: • Implemented CRM systems to enhance customer experience. • Supervised operations processes with the warehouse and logistics team to ensure smooth workflow. • Managed customer inquiries and issues, providing effective solutions. Projects: Cilek.sa, Noorgallery.com, Binshhome.com and Businesscode.sa

eCommerce Strategy and Implementation: • Develop and implement eCommerce strategies that align with business objectives. • Manage and optimize online content to boost conversions and sales. User Experience and Interface Enhancement: • Continuously improve the user experience (UX) and user interface (UI) to enhance the customer journey. Search Engine Optimization (SEO): • Strengthen website SEO to achieve higher rankings in search engine results pages (SERPs). Development and Integration Management: • Lead the development process with third-party companies, identifying necessary platform functions and features, testing deliverables, and managing the launch process. • Oversee integration processes with third-party service providers to ensure seamless functionality. Online Activities Management: • Monitor and manage all online activities, including sales, conversion rates, traffic analysis, and reporting. • Execute digital marketing campaigns, track return on investment (ROI), and present comprehensive reports. Marketing Campaigns: • Implement email, notification, and SMS marketing campaigns to engage customers and drive sales. Projects: Lodore.com, Projectnose.com and Oudak.com

• Managed all online activities, ensuring efficient handling of sales, conversions, traffic, and reporting. • Analyzed website metrics to identify areas for improvement and implemented strategies to optimize digital performance. • Handled communication with third-party web developers and service providers. • Managed eCommerce operations and oversaw logistics processes. • Managed categories and stock levels to ensure smooth operations. • Led search engine optimization (SEO) efforts and oversaw web content management. • Contributed to the development of marketing plans and strategies. • Developed UX/UI design enhancements to improve the customer journey. Project: Qasralawani.com

• System developer • Website developer • Cloud hosting and servers’ management. • System Administrator.

• System developer • Help desk support.