Rabeea Ansari

Heading Southern Europe & Emerging Markets Hub driving the commercial P&L over 7 countries/regions (Portugal, Spain, Italy, Turkey, Middle East, Baltics, Northern Africa). Drive the commercial, distribution, pricing, marketing strategies. Be the main ambassador of the company with local partners and local authorities, animating the business network and leveraging all business opportunities while endorsing the values of the company/the brand to local media/institutions. Overlooking the offices/teams in each countries and opening new offices in potential markets.

Leading the customer purchase cycle and customer success through an omnichannel strategy: • Acquisition of new clients through direct (B2C) and indirect (B2B) channels: awareness, branding, ABM and inbound marketing to generate new leads, definition of sales approach for client conversion • Client relationship and data: management of all clients´ touchpoints through contact center (in-house and external), e-commerce interface, in-resort experience/app and satisfaction measurement • Loyalty and retention: analysis of client purchase cycle with specific sales push, definition of sales approach for client repurchase, in charge of loyalty program with clients’ benefit definition Results: 70% new clients acquired per year, +15% of revenue increase in the Americas in 2019, 70% direct channel share for domestic resorts, +10pts increase in web revenue, digital transformation 10 projects per year Working with 4 strategic areas: - branding, content and awareness: position Club Med as a premium luxury for families for Brazilians, Argentinians, Chileans, Peruvians and Uruguay. - e-commerce: drive business to the South American resorts and define the owned, earned, paid strategy, customer care, action plan and distribution strategy. - mountain strategy: increase awareness and drive business to the mountain resorts: ski season and summer season. - international sun resorts: drive business to the Caribbean, European and North African resorts.

Heading the digital transformation deployment in Latam • Customer focused: mobile first, new tools for customer data and intelligence, a seamless journey through easier digital check-in and check-out, new tools for B2B quotes, groups and pricing management • Employee focused: new tools implemented for better career management, employees’ interactions • Partner focused: Owners, investors and franchisees new platform of reports through dynamic access to data • Systems and data focused: new architecture of information, merging tools for better reporting, BI&Analytics data visualization • E-commerce sales: in charge of all e-commerce and digital platforms. Distribution cost optimization, SEM strategies and tactics, e-commerce conversion Results: Digital transformation deployed in the perimeter of 300 hotels in 2 years, +10% in web revenue per year

Leading sales, channels & revenue strategy, tactics and optimization for both events on B2B: • Pricing: elaborating the entire pricing and revenue optimization strategy for both the events • Sales: negotiation of all contracts with all sports federation, sports agencies and government officials • Event coordination: internal training and event preparation for all teams • Client satisfaction: following up client satisfaction and requirements together with operations Results: +36% RevPar for the World Cup, +619 RevPar for the Olympics Perimeter: 100 hotels for the world cup, 30 for the Olympics . set up sales conditions, pricing and mix strategy for each hotel . set up internal processes and led steering committee . coordinated with all internal departments from the Paris headoffice to all Accorhotels offices throughout the world . only point of contact for FIFA/Match Services and the Olympic Committee . negotiated contracts for corporate clients and business groups for the event . followed up hotels'​ preparation and/or openings for the event including security, crisis management, HR training, quality . coordinating marketing and PR communication guidelines for both events . followed up group stays until the groups' check-out

Heading strategy for millennials and value-for-money brands in South America: • Product: renovating the image of ibis with new designs, launching the new ibis styles product in the market • Price: revenue management optimization through a revamping of the price structure • Placement: distributing ibis products to new platforms making it accessible to a new audience • Promotion: associating the brand to key partners to renew its image: Deezer, Masterchef. Convincing partners, investors, franchisee to take on the ibis brand Results: Launch of 10 new ibis styles product in LATAM, 50 new hotels signed up within 2 years, millennials engagement in social media for ibis +120%

Marketing and communication agency dedicated to premium and luxury brands – 80 employees worlwide www.reflexgroup.com Clients: Sofitel Worldwide, Bacardi group, S.T Dupont, Hédiard, Arjowiggins Creative Papers, L'Oréal, Sisley

• Pre-opening of the hotel: marketing and communication plan and strategy for the year, coordination and selection of vendors and partners, budget allocation for the year • Opening of the hotel: defined 3 areas of action (rooms, banquet, F&B outlets) with respective target customers. Regular communication and marketing actions through relevant distribution channel to initiate trial and retain customers

Brands: Morgan, Cacharel, Féraud, Replay • Office management: HR, finance management, management of team work, reports to shareholders, judicial issues supervised • Distribution follow up: merchandising, training, POS, promotion, stock rotation and inventory • Business development: distribution of brands in retail network (department stores, speciality stores, duty free, designer stores), negotiation of contracts, acquisition of new brands • Marketing&PR: follow up brand identity&image, market study, PR events, marketing actions

Consulting mission on how to improve finance communication SBF 120 and CAC 40 shareholders and investors ? > audition of stakeholders and CFO > analyzed the annual shareholder meetings of each companies > set up recommendations for new methods of comunication Results: recommendations were used after the mission was completed

• Supervised marketing campaigns for Peugeot Motorcycles, Singapore Airlines, Desperados International, Monsieur Meuble, Maytag accounts • Followed marketing campaigns: 4P, consultancy in strategic positioning, team coordination, pre and post tests, monitoring retail sales, operating budget,