Raaj Kanjilal

Founded Brandnarrators, a global, community-driven online marketplace connecting creative professionals with businesses and project owners. The platform empowers freelancers and agencies in fields such as graphic design, video editing, animation, content writing, filmmaking, and creative direction. Brand Narrators operates on a subscription-based model, offering curated access to a pool of verified talent and creative service providers. Project owners can post requirements and find skilled professionals for both freelance and full-time opportunities, while creatives gain visibility, mentorship, and networking opportunities. The platform also hosts a social impact initiative that supports women entrepreneurs and interns through capacity-building in creative tools and digital skills. Additionally, we will be working with creative agencies and organisations offline to support them in search for creative professional as a part of their recruitment initiatives. 🚀 Our mission: To make creative talent more discoverable, collaborative, and empowered across borders.

• Teaching Human Resource Management Subjects and Business Strategy • Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth. • Created and designed quizzes, tests and projects to assess student knowledge. • Developed strong relationships with colleagues, collaborating on curriculum development and sharing best practices in teaching strategies. • Developed and implemented innovative teaching strategies to engage students in lectures and coursework. • Collaborated with faculty and staff to create meaningful learning experiences. • Designing Student Learning & Development modules. • Preparing students for placement. • Member of student and faculty committed for student welfare. • Managed large class sizes effectively, maintaining orderly learning environment conducive to student success. • Increased student interest by incorporating real-world examples into lessons and connecting material to relevant experiences. • Evaluated student progress through regular assessments, providing detailed feedback for improvement and growth • Created and designed quizzes, tests and projects to assess student knowledge • Developed strong relationships with colleagues, collaborating on curriculum development and sharing best practices in teaching strategies

• Directed HR budgeting and resource allocation, aligning initiatives with strategic business goals. • Established HR policies and streamlined talent acquisition, reducing time-to-fill rates. • Designed retention strategies, reducing turnover through culture improvements and proactive employee engagement. • Implemented performance management and succession planning systems to foster leadership development. • Negotiated competitive compensation packages and optimized benefits administration. • Developed onboarding and training programs to enhance employee retention and address skill gaps. • Championed diversity and inclusion initiatives, fostering an inclusive workplace culture. • Ensured legal compliance by collaborating on employment law matters and policy enforcement. • Spearheaded leadership development programs, cultivating internal talent pipelines. Devised hiring strategies for a 112-employee organization

Providing Business consultancy & Brand Consultancy to companies. Web Development App Development. Learning & Development Recruitment with a partner company Digital Marketing Services Designing: Logo, Web Designing, Package Designing, Marketing Collateral. Content : Webiste, brochures

• Developing and implementing marketing analytics strategies to support decision-making and drive business growth • Collaborating with other departments, such as sales, product development, and advertising, to identify and capitalize on business opportunities • Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets. • Development of Learning & Development training module. • Developing client base for Human Resource shared services, payroll, attendance HRM technology. • Offering recruitment serviced to clients. • Offering compliance services to clients.

• As a Management faculty Adjunct Professor, Taught Subjects: Marketing Management, Digital Marketing, and Global Business Environment. • Head of Marketing and Branding: Control a marketing budget of more that's.15 Crores • Develop digital media planning for the organization, incorporating promotions, web, social media, CRM, and sponsorships • Influence pricing, incentives, and naming while establishing positioning and target audiences • Lead marketing initiatives and advertising campaign introductions to digital and offline channels • Was a mentor to students across departments as per university norms • Increased revenue by 90% within 3 months by escalating the form to admission ratio • Grew admission referrals by 90% by liaising with various domestic and international consultants • Formulated policies and MOUs to engage with them and have stable output through a screened channel • Lead all digital marketing initiatives including search engine optimization, search engine marketing, Google ad campaigns, social media marketing, content marketing, e-mail marketing, campaign landing page development, retargeting, digital affiliate management, digital market bucket calendar, and marketing automation • Vendor Management and Negotiation (Ad Agency, Digital Agency influential marketing agency) Learning & Development: • In coordination with Human Resource team, training team of counsellors on code of conduct, ethics, call process, MIS management. • Trained faculty on student and employee engagement

 Head Digital Strategy  Managing Digital teams to delivery on digital initiatives for brands .  Digital asset management for brands  Create digital road map for Consumer engagement through display ads, and social Media activities ( Facebook, Twitter, Linkedin etc)  Digital Campaign Management and day to day management of operations of the agency. Keeping good relationships with leading digital publishers and non digital. Carry out other day to day operations of the company, including lending strategic thought process to BTL brand activation activites

Key Deliverables Client Servicing, Operations and New Initiatives  Carry out Digital Campaigns for clients through different Digital Medium  Create Digital Strategy in alignment with BTL Brand activations of clients and execute the same  Business Development and creating a dynamic business development team  Training BD team with digital products and services  Providing brand & creativity solutions for clients; organizing various road shows, events, conferences, etc. so as promote and launch the products and Digital initiatives SEM. Google Ads Social Networking  Brand Activation  Assisting in providing media solutions using various platforms like Print, Internet, Radio & Television.  Acting as a Product In-charge and making sure that the company deliver high standard quality service.  Customer retention programs, loyalty schemes. Achieving loyal buyer for retail space. Achievement : New Client acquisitions (fmcg , automobile and telecom )

Responsibilities: •Business Development, Alliances, and Customer retention, Acquisition and creating roadmaps for product launches •Complete Marketing function for Indiatimes Email and telecom Value added Services of Indiatimes. 58888 .sms, wallpapers, ring tones , voice etc •Driving NIE E-literacy email project for schools Pan India (traveling in-volved) •Marketing of social networking site called Itimes and book marking site Hotklix. • Heading Client Servicing : 50 Schools of 150 Pan India •Brand management: BTL/ATL Marketing Activities, Events Management sponsorships Pan School promotions through small scale events. •Head of Operations and customer service.

Business Development, Alliances, and Customer retention, Acquisition and creating roadmaps for product launches Complete Marketing function for Indiatimes Email and telecom Value added Services of Indiatimes. 58888 .sms, wallpapers, ring tones , voice etc Driving NIE E-literacy email project for schools Pan India (traveling involved) Marketing of social networking site called Itimes and book marking site Hotklix. Heading Client Servicing : 50 Schools of 150 Pan India Brand management: BTL/ATL Marketing Activities, Events Management sponsorships Pan School promotions through small scale events. Head of Operations and customer service.