Raahim Malik

Heading Communication, Advertising PR Events

- Manage Sales and Sales teams responsibilities - Manager Marketing activities related to all marketing aspects and communication aspects - Proposing participating and Managing Internal and External events and exhibition Client Relationship and Business development - Participating and Managing International Expos In Central Asia and East Asia - .Sales and Recovery reports - .Quotations related to pricing and sampling - FS Form for placing order, sampling and Trials also visiting client plants for properly monitoring the product trials - Sales Order Form - Sales Forecasting

As Director of the Company my core task is to manage all the company affairs major areas are marketing and communication of the company and also manage the digital communication along with all the management related tasks by providing and facilitating internal and external services For Marketing Internal Campaigns I look after the communication side mostly digital, outdoor and BTL along with the strategy and advertising. Make Annual Media Strategies for Clients and define a regular advertising path to follow for both awareness and conversion campaigns Run Internal and external campaigns on Social Media Google and YouTube advertising For External (Clients and Events) TV, Print, Digital, and Outdoor Campaigns depending upon the requirement of the client and Event. • Oversee external communications for Rs. 450-million of the companies clients including services to the FMCG Brands and Real Estate Clients, specializing in support to government bodies • Develop and execute annual, comprehensive, strategic external communications plan for Company (e.g., media and industry analyst outreach, social media engagement, Internet, awards and speaking engagements) with effectiveness measured via use of variety of analytical tools (quantitative and qualitative). • Possesses budgetary responsibility for all external communications programs and manages relationship with company’s public relations (PR) agency of record. • Oversees media outreach efforts and develops meaningful relationships with all the clients • Manage company internal and External PR campaigns and product/service launches. • Write and distribute news releases and contributes guest-authored articles and editorial pieces, arranges meetings and/or interviews, develops messaging targeted to specific audiences, pitches story ideas and develops supplemental, media-oriented resources. • Provide media and communication training to company executives I am also looking after the agency management and resource side

Responsible for all the marketing communication B2B Pitches and Business Development of the company As Head of Marketing of the Company my core task is to manage the marketing and communication of the company and also manage the digital communication For Marketing Internal Campaigns I look after the communication side mostly digital, outdoor and BTL along with the strategy and advertising. For External (Clients and Events) TV, Print, Digital, and Outdoor Campaigns depending upon the requirement of the client and Event. For Business Development my key responsibility is to bring new clients and increase the budget of existing clients by providing the services and explore new clients as well I am also looking after the agency management and resource side Facilitating and Managing Client activities and Client Servicing in my position I am entrusted with the responsibility of streamlining the processes of the business along with providing marketing support to a Digital team in excess of 8 people. Major Clients I have worked with are Urban Sole Ali Akbar group Metro Cash n Carry Volka Foods Bake Parlor, Nestle, CBL, Metro Unifoam etc.

Worked as GM Marketing and Since GNN was a new Channel launched, my initial task was to hire and build a sales team followed by the finalizing the rate structure and looked into the marketing side (Digital promotions and Outdoor Activity) The post launch phase includes finalizing the rates and sales Being the GNN head of Marketing my key responsibility was to maintain and further develop a business relationship with all the advertising Agencies heads and CEOs and also to generate business keep a liaison between me and my team and key decision makers on both the agencies and the client end. I was also responsible for liaising with the production, CTS and distribution departments of GNN for programming and coordination related to Advertising and Content Marketing. For the division expansion in this category along with the growth and Future Budgeting related to GNN in both conventional and digital departments. I also conducted internal and external workshops on Media Planning concepts and Media Strategies Media Sales and Advertising.

Worked as Senior Marketing and Sales Manager Digital (Online Web Portals which is the fastest growing division of the Jang Group business in Pakistan. The total portfolio of both the divisions which I am looking after is 75 million Rs. This includes Geo TV News and sports Web portals, our Live Streaming Pages and Geo and Jang Mobile Applications. In my position I was entrusted with the responsibility of streamlining the processes of the business along with providing marketing support to a sales team in excess of 5 people. Moreover, I was also responsible for liaising with the production and distribution departments of Geo TV for programming and coordination related to Advertising and Content Marketing. For product development and enhancing traffic conversions on our websites my major responsibility was to provide digital strategies based on Behavior Conversions Acquisition and Awareness (Branding) by using 360o digital and social media platforms . Further responsibilities are initiating and providing, discount policies derived from results of various market feedbacks and research, conducted and have facilitated training programs to the sales and marketing teams. Devised the new strategy of the business that is expected to generate an extra Rs. 25 million per year for the business from the year 2018- 2019. Supervise the Groups CSR Campaign of Geo and Jang and also organize digital events and conferences in the region. for Digital advertising campaigns and media releases internal marketing campaigns was also leading the communication and strategy part Also organized in house and external conferences

In my position as a Manger Media Planning And Buying for Nestle Pakistan Ltd, ICI, Union Bank, World Call Wireless, Total Parco and some other clients. I was responsible for Media Planning and Buying for all clients. That further included making annual media plans along with pre and post analysis of all the brands, SOV and SOA analysis. My responsibilities also included Media Research Analysis through Gallup and other Research Agencies I was also responsible for the coordination with different media channels and newspapers for releasing and use to make buying strategies on a given budget.