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Achievements: Optimize CPL to save 50% Advertising fee The average Organic Reach of each post increased by 20% Successfully organized 2 contests: “Hành trình trưởng thành” and “One day as a CEO” Team size: 5 Role: Marketing Team Lead Main responsibilities: Plan and execute multi-channel marketing strategies, ensuring alignment with organizational objectives and market trends. Collaborate with department managers, supervisors, and cross-functional teams to provide targeted marketing consultation, ensuring a cohesive and integrated approach. Develop written marketing plans, including budget allocation, message creation, and strategic implementation timelines. Work closely with management to design campaign activities and establish criteria for achieving sales goals.

Achievements: Launching Calo Indoor Project Uplift 6% active users MOM Achieve 110% of the goal of the INO Indoor Campaign Role: Project Leader Team Size: 12 Main responsibilities: Planned, managed and executed Marketing Campaigns Managed, developed and executed a comprehensive social media strategy across all major platforms to increase brand visibility and engagement Managed Agencies to optimize strategy/tactic for KOL, Performance, Event Campaigns. Worked closely with product team & technical team for new product features Researched market & user behavior to create user acquisition campaigns Analyzed data and drew insights to make weekly reports Identified, negotiated, executed & analysed the ROI on Marketing campaigns Coordinated with cross-functional team to finalise the communication/ branding/promotional/educational campaigns

Achievements: Led a 2 billion VND project of client Danh Khoi Group Main responsibilities: Planned media proposal, communication strategies Managed client expectations and implementing to internal team Monitored performance of projects, responsibility for quality and output of the problem solving Planned quotations, P&L, Proposal, Data Reports Project leader of the following clients: Sanest Khanh Hoa, Danh Khoi Group, Cat Tuong Group, Refico,...

GPA: 3.23