Quynh Anh Nguyen

- Managed Beauty portfolio (Dove, Lux, Vaseline) in MYSG with 50 SKUs, €33.7 mil in size, spanning multi-segment, multi-format & multi-price tiers. - Led strategic innovations: Dove Liquid Relaunch, Dove body scrub NPD, Lux relaunch, Vaseline NPD, Beauty Refill. - Led key launches: construct business case & 6Ps mix, run network, led a team of 4 in holistic deployment. - Led 2025 Brand Planning of Beauty portfolio in 02 markets, with 03-year innovation roadmap, growth strategy & projection, JTBD & action plans grounded in 6Ps analysis & market insights. - Involved in S&OP, which reviewed forecast & target delivery. Led monthly brand reviews to assess performance & share-winning opportunities. - Collaborate with local, regional partners, SEA leadership to implement & optimize brand plans. Results: USG Dove MY: +7.9%, SG: +17% (H1'24 vs '23); USG Lux: +11.6% (YTD'24 vs YTD'23)

Led Dove Shower gel (€7.8 million in size) - the big bet of SEA Skin Cleansing. - Led 03 campaigns with holistic BMP planning & visually stunning IMC to win premium share, via: product comms for younger brand imagery (TV-digital-OOH), premium in-store visibility, shopper trials, partnerships with premium brands. - Conceptualized & deployed the global-award-winning, #1 social buzz purpose campaign: “Dove-The Best Pink Care Reminder”. - Led Sachet NPD, with business case & launch plan. Led SCL giftset with X2 sales uplift, X2 growth YOY. - BU Meeting Champion & SCL Media Champion, equipped with a holistic view of cross-function alignment. - Involved in Dove’s Annual Planning 2024, with SOP, share projection & brand audit. Worked with CMI, NRM, channel in performance deep dive. Manage brand budget of €2.5 mil. Results: - MMA Smarties X Global 2023: Contextual Targeting | Gold; Social Impact Marketing | Shortlist; Brand of the year | Dove. - The Drum APAC 2024: Social Purpose | Shortlist - Dove USG +17%. Penetration: +70bps MAT Urban 4, #2 Brand Power, #1 Difference.

Be 1 in 10 UFLP (Unilever MT) selected out of 3000 candidates. - Refined a strong product concept, consumer-product research for Hazeline’s repositioning & new product mix. - Led seamless, timely NPD launch & 6Ps deployment (comms, activation, visibility, consumer promotion). - Crafted a Southern-tailored, punchy comms approach to deliver new brand positioning & a resonating brand image for the launch. - Pioneered BTL initiatives rooted in Southern insights, e.g: mass-scale, instantly deployable wobbler in TT, and new massive sampling model. Results: - Penetration: +160bps in South | Market share: +80bps nationwide - 100% NPD gTO | 9% TT distribution uplift vs before relaunch, highest since 2020.